The shirt pictured was unveiled by Levante on 28th December 2013, ostensibly as a limited edition Fourth shirt for the 2013-14 season.
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The Kelme shirt was shown to be pink and green striped, with the identifying badges and sponsor, and was apparently being readied for sale.
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However, the club quickly admitted that, as many had guessed, the image was a prank to celebrate El Día de los Santos Inocentes (the day of the innocent saints), which acts a Spanish equivalent of the UK's April Fools Day, and the shirt would not be being put into production.