Nike Football and Colombia’s top club team Atlético Nacional announced on Jan. 31 that the club will wear Nike kits for the first time as it begins the 2013/14 season.
The kits feature the latest design innovation and sustainable materials and are engineered to help players stay dry and focused on pitch as they defend their Primera A league title. Nike is the official provider of all Atlético training and match day product, including a lifestyle collection.
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Taking inspiration from the club's rich heritage and culture, the home kit’s distinctive green and white stripes feature a bold "AN" badge set against a fortress insignia.
The kits are constructed using Nike Dri-FIT technology to wick moisture and keep players comfortable during the match. The environmentally friendly kits feature recycled polyester derived from approximately 13 plastic bottles per kit.
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Comments
As for it being a two-year old template, that again is Nike's MO: you're new to the Nike fold, you get a teamwear template for the first year and then move on from there. If it were your club would you want some awesome custom template or the club to remain solvent? Have you thought about it from a business perspective? If Nike offered your club a $30,000 credit towards kits would you as a smaller club (not the European G14) waste any of that money on Nike Design hours?
With Nike's size and stature, they probably could afford to individually design each teams kit; they're the worlds biggest sportswear company. In terms of the club, they are Colombia's top club and would therefore probably have a range of offers, not a matter of remaining solvent. I'm sure they'd have had other offers of similar value from other companies.
But from a design point of view (the point of this site), it's not very imaginative and a bit disrespectful to give a club a design template that's over two years old.
Fair point about probably not being an issue of solvency, but the amount of their deal from Nike still bears a point in the thought process. Paying for Nike's time and extra attention cuts into their kit allowance which cuts into their profits at some point.
As for similar offers, that's likely true but they chose Nike over those other offers for a reason and probably knew what they were getting into.
And this site is Football Shirt Culture, Design Football is a sub-site of this one. A two-year old template is unimaginative, but if they wanted somewhat unique vertical stripes Nike's about the only game in town unless they wanted Puma's African-paint stripes from the 2010 World Cup. Adidas's vertical stripes are unimaginative , Kappa doesn't use them on their larger accounts, and Umbro is pretty much out of the game.
Home And Away Sucks!!!!
In fact I think it's the first time I've seen this template really work.
I hope they go back to Black shorts.