Football Shirt Culture.com

Guangzhou Evergrande’s new home kit is designed in the traditional red of previous years, but for 2013 introduces a gradient color scheme in which the red gradually become darker as it nears the shirt’s hem. The kit’s classic round collar and sleeves in gold celebrate the club’s defending champion status. Additionally, the “Guangzhou Team” characters on the back of the collar are a tribute to the passionate fans who are so closely connected to the club.

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In addition the kits for the 2013 season are made with recycled polyester spun from recycled plastic bottles, a sustainable innovation that Nike first introduced in 2010.

The recycled fabric features Nike Dri-FIT technology and incorporates laser-cut ventilation holes, both of which promote cooling to help regulate the players’ temperature. In addition to the performance-driven technical design, each kit carries subtle cues tied to the team’s heritage, values, pride and the tradition of their respective home cities.