Joma, official kit supplier for Valencia CF, have designed a new Home and Away strips for the 2013/14 season in close collaboration with the club.
One of the characteristics of the design of the new home and away kits is its originality, mixed with the traditional hallmarks of a Valencia CF strip. The main two kits feature a common theme: A return to the historic colour scheme of the club. Thus, white, black and orange feature prominently.
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One of the changes is the use of the club badge in black and White. JOMA and Valencia CF wished to give the shirt a classic touch, creating an elegant and distinct look. The combination of black and white on the badge is mimicked in the logos of JOMA and JINKOSOLAR –the club’s Main Sponsor. MSC –another sponsor for the team- maintains an identical corporate logo. The promotional campaign that accompanies the presentation is titled “Soñamos en Blanco y Negro” (“We Dream In Black And White”) and follows a “classic cinema” theme.