This is the new Denmark Home shirt, by adidas, to be worn throughout 2014.
The red shirt has horizontal stripes in a tonal watermark style, forming a cross/Danish flag effect. The shorts are white, in contrast to many of the qualified World Cup teams who have one-colour kits, and the socks are red.
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In all likelihood, the shirt will be available in the usual Climacool version and the lighter, player version with adizero technology.