Coventry City launched their brand new Nike away kit for the 2015/16 season.
Coventry City will be playing in red for the first time since 2006/07 after the club struck a major four-year deal with Just Sport Group, a UK-based distributor for Nike.
Along with the latest Nike technology, the shirt’s most striking feature is the collar, their first stand-up collared shirt for nine years.
The players wore the new kit for the first time in the pre-season friendly against Nuneaton Town.
Chief Executive Steve Waggott said: “Red is a colour of passion, energy and ambition – this is what we want the fans to feel is happening at the club right now. Everyone is working tirelessly behind the scenes to help give us that edge to challenge at the top of the table. We really believe in the mantra – it starts today.
“With the home kit selling so well, we wanted an away kit to compliment that. We want a kit to mark the new exciting dawn the club is entering. The buzz around the club has been recognised by the supporters, with overwhelming reactions to the home kit launch, season ticket prices and the new signings that have entered the building.
“We’re pleased to be offering another smart kit for the fans to enjoy this season and we’re looking forward to seeing it in action tomorrow against Nuneaton.”