Sunderland AFC revealed their new 2019-20 Away football shirt by Adidas.

The new away shirt in blue with red details is complemented by blue shorts and red socks, both the shirt and shorts feature ventilated adidas climacool® technology to keep wearers dry and cool.

After its parent company, GVC Holdings, announced an end to its football sponsorship programme, SAFC’s principal partner BETDAQ has gifted its front-of-shirt presence to the charity Children with Cancer UK.

View the: Sunderland 2019-20 Adidas Home Kit

What do you think?

Total votes: 340

Frontline Football

Comments (12)

  1. Conor L

Don't often comment, but my God that is dreadful.

  1. Kim Jong Un

Absolutely horrendous.


Sponsor kills an otherwise decent kit

  1. Plook

The shirt is insignificant compared to the charity it carries.

  1. cumonyourpussy

That girl looks so unbelievably Sunderland.

  1. roro

Is the older woman the one from the Netflix doc?

  1. ANON

noble intentions... but a really really terrible kit

  1. Shtack

Anyone know of any other current kits with a nonprofit type sponsor? Only other I know of is Heart of Midlothian.

  1. Anon

I agree that the charity is the most important and worthy thing about this kit. But even so, the logo is just wrong. There's too much text and the bottom line of it is barely readable. All placed in a stupid large rectangle that presumably had to be there to meet brand guidelines. It just doesn't work. I guess that fact will at least get people talking about it and draw attention to the charity though. Oh and the shirt itself is horrendous.

  1. Craig Russell

Which 7 people think this is a masterpiece?! Explain yourselves immediately!

  1. Derby

Worst kit I’ve seen this year. Shame on you adidas.

  1. Anon

Even worse when you consider that Charlton are using the same logo and managed to make far less of a mess of it.

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