Juventus and Adidas revealed their new away kit for the 2020/21 season which is inspired by the world of modern art.

The away kit comes in a full Night Indigo colour, a shade of dark blue, accented with sleek silver details throughout, including the three stripes, club logo, and sponsors.

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Taking inspiration from the unity of art and football, artistic painted stripes are engineered into the knit of the sleeve bands, tying the away kit together with the home kit which also features a unique brushstroke design.

The club’s logo itself has also evolved this season– an iconic symbol that has been given an innovative twist. The result is a shirt that keeps with the traditions woven into the club’s DNA, while signalling a fresh era for Italy’s most successful team.

Continuing the modernization of the club’s classic iconography, the away shirt features HEAT.RDY – KEEP COOL, adidas’ cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY – FEEL READY, a technology that helps players feel comfortable and ready to play.

View the: Juventus 2020-21 Home Kit

What do you think?

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Comments (6)

  1. WiganSpurs

Nice shirt, but I'm getting the feeling Juve are becoming like PSG and ditching traditional football kits for fashion statments?

 
  1. piegrim    WiganSpurs

Football shirt design, for the past twenty years has been focused on mekkin shirts that favour fashion over tradition.

This Juve shirt echoes previous blue away shirts and, imho, is recognisably Juve and traditionally simple.

 
  1. Bob24

Much nicer than the home kit even if it is using a standard Adidas template.

 
  1. It333

Adidas made a super women's summer t-shirt.

 
  1. Der K

A breath of fresh air, after that home kit disaster.

 
  1. Stuart

It even comes with a bulge (not pictured) for the hunchback...

 
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