Southend United revealed the new Hummel home kit for the 20/21 season.

Hummel have made a splash with their first Blues home shirt which features a wave pattern denoting the seaside town, the famous Hummel chevrons on the sleeves along with the 1906 and Saxon seaxes logo on the back of the collar.

It is the start of a new era with hummel becoming the club’s official technical kit and retail partner for the coming season and coinciding with that Watchlotto are also embarking on its first campaign as front of shirt sponsor.

View the: Southend United 2020-21 Away Kit

What do you think?

Total votes: 296

Comments (12)

  1. Mussels

Fantastic, bravo!!

  1. Rossco


  1. Krystian

Honestly, does anyone make as consistently nice and creative kits as Hummel at present?

  1. Brian

It seems that this season the lower leagues have kits that are far superior to those of the bigger clubs in the PL. Nike/Adidas seem to have run or of ideas. This one by hummel is just class! I used to wear Hummel tennis gear in the 90s and even then they produced kit that was a little off the wall but still much better to look at and wear than the kit made by the popular sporting goods giants

  1. Giles Park

Love it

  1. A Canary

When I heard there was going to be a wave pattern to depict the seaside I cringed... but in all fairness that really works, nice kit.

  1. Crosh

Hummel are rocking it this year! Back of the net.

  1. Pete JF

Hummel rule

  1. Matthew Poke

Hummel are definitely producing the best kits at the moment

  1. Dane Law

Nice top is that .

  1. Darioblue

Really nice kit – Hummel have done some great kits for next season tbf

  1. The pleasant peasant

I'm no Southend fan but that is a cracking shirt. Hummel have made some stunning shirts this season, Adidas and Nike are becoming so predictable and mediocre. No wonder clubs are ditching them to try other, more adventurous and loyal to the club brands. The wave design is superb.

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