Southend United revealed the new Hummel home kit for the 20/21 season.
Hummel have made a splash with their first Blues home shirt which features a wave pattern denoting the seaside town, the famous Hummel chevrons on the sleeves along with the 1906 and Saxon seaxes logo on the back of the collar.
It is the start of a new era with hummel becoming the club’s official technical kit and retail partner for the coming season and coinciding with that Watchlotto are also embarking on its first campaign as front of shirt sponsor.
View the: Southend United 2020-21 Away Kit
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