Home Is Where The Haart Is

Cambridge United have unveiled the new home kit and sponsors.

For the next two seasons the U's will wear distinctive black and amber stripes , last seen in the 1993-1995 seasons.

The shirts will display new sponsors on the front and rear, with estate agency chain Haart becoming the new main home sponsors, while new shirt manufacturers Vandanel will sponsor the rear of the home kits.

Haart's Anglia regional sales director Andrew Gilchrist, pictured above with the new shirt and Andy Duncan, commented, "Haart is delighted to be working in partnership with Cambridge United. We have several haart branches in Cambridge and in the city's surrounding areas and this sponsorship deal is perfect for our 'haart of the Community' project."

Gilchrist added, "The aim is to introduce families and different sections of the community to the joys of football and hopefully nurture even more local support for the U's."

haart have signed a sponsorship deal initially for two seasons, worth a five figure sum each season, and United's General Manager Heather Wilkanowski commented, "I am absolutely delighted that we have attracted a national company like Haart to sponsor the football club.

"We have been in discussions with them for the last two or three seasons about various opportunities, but it has taken a while to have available the exact package they were looking for.

"It is a very exciting partnership for both Cambridge United Football Club and Haart Estate Agents and we have already had a number of positive meetings to discuss enhancing the relationship further. Haart have 12 branches local to the football club and we will be working with all of them in different ways.

"For example, they have already agreed to provide some sponsorship to back the successful South Stand Initiative."

Of the new design, Heather added, "We are aware that many supporters have been asking for a return to the black and amber stripe, so we are very pleased with the new design and are confident that it will be popular with the fan base ." 

The shorts will be black with amber trim, and the socks black with an amber flash and 'CUFC' in white lettering.

Vandanel were our kit manufacturers last time we had a striped kit and Vandanel's Neil Burke commented, "It's a great opportunity for us to work with Cambridge United, and we wanted to show how keen we are to support the club by taking up the sponsorship on the back of the home shirt."

The new home kit will be worn for the first time in our first home game of the season. Replica shirts are expected to be on sale in time for the opening game of the season (August 11th) and the current prices will be maintained again.

We expect to be able to unveil the new away kit in around two weeks.