After Portsmouth's new crest, QPR FC also unveiled a new Club crest, marking the start of a new era. Officially launched Sunday 4th May 2008, the new logo signifies the Club's determination to embrace a new chapter and identity at Loftus Road.
The new Crest combines elements of the Club's heritage and was designed to encapsulate the past, present and future, with the famous Hoops being re-integrated into the official identity. R's legends from yesteryear joined QPR's current squad and children from the Club's Centre of Excellence on the pitch ahead of kick-off against West Bromwich Albion to unveil the new crest.
Flavio Briatore, Chairman of QPR Holdings Ltd, said: "This is a significant day for Queens Park Rangers Football Club and it was important for the fans to see the new crest first.
"It represents another huge forward step in our aim to re-launch the Club into a global brand - anchored in W12, but giving it a vision for the future.
"I am delighted with the design of the new crest, which maintains the Queens Park Rangers tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case."
Briatore explained the rationale behind the new crest, adding: "This is a period of huge transformation at QPR.
"This new crest is stylish, thrilling and authentic and signifies the start of what we hope will become the most successful period in the Club's history."
Bernie Ecclestone added: "I feel that the new crest that we are launching today really shows we are moving forward as a Club.
"I hope the fans are happy with the current achievements and that the future brings what everyone at the Club is looking forward to."
Amit Bhatia, Vice Chairman of QPR Holdings Ltd, added: "I am really delighted with our new crest.
"It is a fresh, modern and bold design, reflecting the new mood of optimism at Loftus Road, whilst still retaining links to our glorious past.
"The crest compliments the new styles that Lotto Sport Italia have created for the new kit to be unveiled shortly. Redesigning the crest is an additional step in our efforts to give QPR a new identity and in our continual regeneration of the Club as we forge ahead on the road to promotion and beyond."
Gareth Ainsworth, QPR Club Captain, said: "We got to see the crest for the first time a few weeks ago, and I really like it. It has a traditional feel to it, and it's nice that they've managed to incorporate the blue and white hoops. After all, they're synonymous with QPR.
"I have played with the old crest on my shirt for the past five years, and it has been an absolute honour. Now I am looking forward to playing with the new crest on me. Rest assured, I'll have just as much passion.
"The Club is moving forward at an incredible pace, and this new badge is a sign of a new era, and hopefully an era which is going to be hugely successful."
R's legend Paul Parker, who made 125 appearances during a four-year spell in W12, said: "I'm very impressed with the new crest - it successfully embraces the old and the new.
"The historical links are embodied within the design of the crest and the flamboyance and style points towards an exciting future for this great Football Club."
Well, much as I liked the interlocking QPR, the club have always changed crests. The new one is nice, incorporates the hoops and wisely adds "London" to the bottom scroll. Although West London might have been even better.
Not keen. It looks more like something you'd see on a packet of cigarettes.
I predict that the old interlocking QPR badge - or something very close - will be back by the 2010-2011 season, if not sooner. History might even repeat itself and, like Coventry City and the NFL's San Fransisco 49ers, the logo might bite the dust right away under the weight of negative fan reaction.
I'm not a QPR fan, but I've aways liked the interlocking QPR badge. It's really stylish and very well designed.
The new heraldic style shield looks like someone is trying to encapsulate some notion of tradition and longevity, but ends up looking twee. It looks computer generated, which of course in this day and age it would be, but that doesn't mean it should like it is! Looks a bit slung together to me.
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