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Wigan Athletic unveiled a new crest E-mail
Monday, 12 May 2008

 Wigan Athletic new crest

Wigan Athletic unveiled their brand new club crest . It appears to be a re-working of Latics' famous tree and crown crest.

That image was the one displayed on Wigan's blue and white shirts when the club was elected into the Football League in 1978, far pre-dating the town crest that appears on today's shirt.

Latics Commercial Director Paul Hunt has been the driving force behind the new crest and hopes that it will mark the beginning of a new era for the club.

He said: "Wigan Athletic does not, in terms of a badge and crest, have its own identity; it is the town's identity.

Wigan Athletic unveiled their brand new club crest . It appears to be a re-working of Latics' famous tree and crown crest."We feel we are strong enough as a football club to have our own identity."

This new identity will combine the club's past and future, and idea captured in the slogan, 'Remembering our Roots, Heralding our Future'.

Mr Hunt said: "It is about modernising but still keeping a hold on our history and our links with the local community and local supporters."

There is also a commercial aspect to the new crest as it will be fully owned by the club and will be protected from counterfeiters who make and sell fake Latics' merchandise, a growing problem for many football clubs.

Comments
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FDV     |2008-05-12
avatar BAH
OK THE TRADITION,BUT IT LOOKS SO CHELSEA..
Reply | Quote
blaine  - re     |2008-05-13
look it aint that bad
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Z   |2008-05-12
At least the new crest is based on an old one and revamped, not some totally new
soulless 3D/vectorised modern crest with maybe one element of the old on it,
such as Arsenal, Fulham, Pompey, to name but a few.
Reply | Quote
mrbacon  - shit     |2008-05-12
fuckin hell wot the fuk is wrong with the kit designer the crest is fukin
shockin
Reply | Quote
chandler   |2008-05-12
I think its good, better than the new QPR
Reply | Quote
rmp   |2008-05-13
Pretty good, actually. Definitely better than the new Portsmouth crest
Reply | Quote
nab C nessbit   |2008-05-13
amateur effort from an amateur club. Don't deserve to be in the the top flight
as the town is full of egg chasers
Reply | Quote
londonpompey110   |2008-05-14
rubbish. the pompey crest is loads better. this is a chelsea rip of even with
the 1950s footballs
Reply | Quote
joni   |2008-05-17
looks good and as i am a wigan supporter living near wigan it makes me proud to
be a wiganer. :grin
Reply | Quote
Nelly   |2008-05-25
lol how can people say its a rip off of Chelsea's when it's based on our old
badge from long before Chelsea brought out theirs.
Reply | Quote
pemblue  - wwww     |2008-05-25
amateur effort from an amateur club. Don't deserve to be in the the top
flight
as the town is full of egg chasers



origanal as ever :zzz
Reply | Quote
JONJOE!!!!   |2008-05-25
BLODDY awful bland and boring. i thnk they cud hve dun betr
Reply | Quote
londonpompey110   |2008-05-29
Not a bad upgrade. but being a designer, i have to take issue with using
'optima' font on the roundel. The lettering should have been redrawn 'bespoke'
as has been done on the Portsmouth Crest to make sure the letter spacing is
correct (the W is too far away from the I in WIGAN and the same thing is
happening with the A of ATHLETIC). The drop shadows are a waste of time as they
will not recreate on most media, and the footballs are a poor shot at 'modern
retro' the designer was obviously looking for something to feel the space and
grabbed the nearest clipart of a ball he had.... POOR!
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