Football Shirt Culture.com

The new Ajax 08/09 Home Adidas kit has been launched yesterday, and if you happened to be in Amsterdam that day you might have got the opportunity to swap your own shirt for the new Ajax shirt as you can see here.. 

But what exactly happened on the Leidseplein? Shirt exchange? It was a special campaign by Adidas organized to promote the new 08/09 Ajax shirt. About 200 men had the new official Ajax shirt hidden under a sweater ( 200 men walked there as' normal citizen ').

Around 12:00 came a referee, this was in the middle of the Leidseplein and he began to play a virtual match.. Not much later, about a quarter past 12, there was a whistle of the referee. To surprise of the "ordinary citizen" 200 men came up with an Ajax shirt. These stormed to the referee and did as if they had won the Champions League. The audience was surprised to look at what was happening.

After a few minutes celebrations the Ajax shirts were swapped with people who were present on the square. This ranged from policemen to itinerants to tourists