These are the new Fiorentina 2008-2009 Home, away and 3rd football shirts made by Lotto.
Originally when Fiorentina was founded in 1926, the red and white halves shirts were derived from the colour of the city emblem. The more well known and highly distinctive purple kit was adopted in 1928 and has been theirs ever since; giving them the nickname La viola ("The Purple (team)").
Traditionally it is said that the purple kit became Fiorentina's by mistake, after an accident washing the old red and white coloured kits in the river.
Today's logo is a gold bordered lozenge with a purple background, and the letters "AC" in white and the letter "F" in red, standing for the club's name. In the upper half, there is another gold bordered lozenge inside it, this time with a white background and the red fleur-de-lis of Florence.
This had been in use from 1992 to 2002, but after the financial crisis of the old society the new one couldn't use the same logo. Florence's comune, then, granted them the stylized coat of arms of the city used in other documents.
Diego Della Valle acquired the logo the next year in a judicial auction for a fee of €2.5 million, thus making it the most expensive logo in Italian football.
You don't have to even try hard to make a Fiorentina shirt look good. The shirt colour and the crest alone is unique, yet Lotto like to mess things up. The mid nineties Lotto Fiorentina were interesting although experimental (swastica designs). But this is very average!
same as 2005-2007 kit.... that's incredible..... it's the same...... as rome with kappa.....
why does a fiorentina or roma supporter has to buy every year the same shirt.....???? they can use 3 year's ago ones that are the same ...... shit
Anonymous - I thought I'd dreamed that old Fiorentina away shirt! I'm glad you've confirmed that I wasn't going crazy - there really was a Fiorentina away shirt by Lotto in the mid-nineties which was white with purple across the shoulders with a swastika design. I vaguely remember it being at the time Stefan Effenburg played for them, and the sponsor being 7-Up. It seems absurd that any club could send their team out wearing swastikas but Fiorentina did, and it wasn't all that long ago. Does anyone have a picture of it?
I agree with the concensus. Fiorentina shirts typically look good but to produce similar looking shirts in such quick succession is pointless. You would have to be a die hard fan to buy them one after the other each season. As for this one, the gold piping and collar are different on the first team shirt but not enough to tempt me to get it. I agree with the Lotto slogan comments too although in fairness they do make very nice shirts.
Anonymous - I thought I'd dreamed that old Fiorentina away shirt! I'm glad you've confirmed that I wasn't going crazy - there really was a Fiorentina away shirt by Lotto in the mid-nineties which was white with purple across the shoulders with a swastika design. I vaguely remember it being at the time Stefan Effenburg played for them, and the sponsor being 7-Up. It seems absurd that any club could send their team out wearing swastikas but Fiorentina did, and it wasn't all that long ago. Does anyone have a picture of it?
This Field is required | 
This Field IS visible on profile | 
This Field IS NOT visible on profile | 
Field description: Move mouse over icon
