Football Shirt Culture.com

Sevilla FC presented the new kits for this year's UEFA Cup. Both the players and the goalkeeper's shirts were displayed for all to see, in the presence of president José María del Nido, marketing director and advisor Manuel Vizcaíno and marketing director for Joma, Marina López.

The president chose once again to highlight the club's innovative approach to things "No-one can be in any doubt that we are an innovative, creative and stylish team.

We focus on our representative role as Sevillans in Andalucia, Andalucians in Spain, and Spaniards in Europe and the rest of the world.

This is the fifth consecutive year that we've worn the Spanish flag on our chests with pride, something that has been copied by clubs such as Real Madrid, Atlético de Madrid and Malaga."

He also had some words for the two VIP guests present at the event "If Paco Tous played professional football I have no doubt that he'd play for Sevilla FC." Manuel Olmedo also took the opportunity to show his tremendous pride at being a Sevillista and being able to represent Spain in the recent Olympic Games in Beijing.

Marina López, representing Joma Sport, explained that the material the shirts are made of has been fabricated by Joma and is the same that is used for the regular shirts used in the League, a special, "intelligent" fabric that "absorbs sweat and UV rays". 

Manuel Vizcaíno then took charge of presenting the shirts themselves. Andrés Palop, Javi Varas and Olympic Athlete Manuel Olmedo presented the goalkeepers shirts first of all, that come in black, red and gold.

Federico Fazio and actor Paco Tous, from the popular series "Los hombres de Paco" were the next up. Both sported the brand new team shirt in cobalt blue with a Spanish flag stretched down the right side of the shirt and shorts.

Both Manuel Olmedo and Paco Tous were interviewed at the end of the event.

The athlete told journalists that, had he been a footballer, he would have loved to have been "a striker to score lots of goals, but I had to stick with athletics ." Paco Tous made it clear that he is a Sevillista to the bone despite his fictional character supporting another team  

"That's just fiction, but in reality I've been a Sevillista since I was a little boy. I feel very proud to be here wearing this shirt. I will be Sevillista until the day I die."

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