Football shirt sales with Ronaldinho's name and shirt number 80 have gone through the roof at the Milan megastore.
The club has already sold 18,000 Ronaldinho shirts in less than three months, which is 40% above the club’s average. AC Milan has also seen a rise in sales of all the sponsorship space at San Siro.
"The arrival of the player has also transformed the UEFA Cup into a sort of Champions League." Adriano Galliani told La Gazzetta Dello Sport.
"The rise in sponsorship as a result of Ronaldinho is always growing,"
"We bought Ronaldinho for the team first and then for marketing reasons which comes second but it is linked.
"Ronaldinho at Milan goes to show that we are always a Champions League team. For the first time we have sold all the space which is reserved for sponsors."
The Rossoneri’s matchday gate and season ticket sales have increased tenfold as has all merchandise and other incomes related to the Brazilian.