Nike V is for Victory campaign for a new line of Nike Chevron Eugene jackets.
Ripped from the archives, the Nike Eugene Men's Track Jacket is an enduring design that has been updated to accommodate both technological needs and environmental sustainability.
This colourful advertising campaign features some of Nike's football players; Cesc Fabregas, Joe Cole, Andrei Arshavin and Didier Drogba. Photographs by Rankin




Comments
And also, Im liking the photo shoot with the players and the blue dust (stuff!), not so sure about the very gay (Drogba) posing like a chinese tourist.
Joe Cole looks badass. Well played.
Yeah, ties in nicely with the new Man United kit being released. Does this mean they may do away with \"Nike\"-less Swooshes next season?
And i bloody hope they do away with \"Nike-less\" swooshes, it adds a bit of class to it.
Adidas should do the same and bring back the Original Trefoil logo now that would just be amazing!
I watched it all the way through the second time. Still not sure how doing it towards a camera will \'reclaim\' it. Half the British population will just see a poster of a sportstar promoting Nike with their fingers up and think \"Why are they doing that? Are they trying to offend customers?\" without bothering to read to much into it, like they want people to. Some wont care, there are very little people who will actually read the garbage they attach to ad campaigns.
An awesome band from the Netherlands.
http://www.myspace.com/gobacktothezoo
Winston Churchill used the two-finger salute in WW2 so some childish people may think they\'re swearing at them but it is supposed to be V for Victory.
In my view i think its clever and only the immature people on this planet will think the \"V\" sign is just for that.
Good call on the Winston Churchill WW2 ScottWALES.
That also proves a point of using the \"V\" sign for victory.
But it all down to Nike trying something different and thats what there doing and i think its clever and works.