Standard Charter eye Liverpool sponsor deal
Liverpool are seeking a big-money shirt sponsorship deal with banking firm Standard Charter tipped to end Carlsberg's 17-year association with Liverpool.
The London-based giants were set to secure the rights to have their name on Manchester United's shirts from next season but were pipped at the post by insurance broker Aon.
Their current sponsor Carlsberg has indicated that its 17-year sponsorship of Premier League club Liverpool may not be extended. Due to end in mid 2010, Carlsberg had a contract preventing Liverpool from discussing a new deal with any other party until July 09.
It now seems likely that Liverpool have lined up a replacement in London-based banking giants Standard Chartered. Figures being rumoured suggest Liverpool could be almost doubling their current deal per annum, with £15 million a year being mentioned.
Should Carlsberg pull out as Liverpool’s official sponsor, it will be the end of the longest sponsorship partnership in the English Premier League, starting in 1992.
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Comments
I remember Leicester had Walkers for about a million years.
YNWA
IT\'S ON. YNWA.
YNWA
Anyway, it might make Liverpool kits look different, considering they\'ve had one that looks the same for nearly 17 years.
Chelsea\'s shirt is Samsung without the Blue oval.
The NORTHERN ROCK on Newcastle shirt\'s logo is different.
They will more than likely use White. I don\'t think the Logo
on the side will be on the shirt.
They will probs just have it written on like :
------STANDARD-------
-----CHARTERED------
PSV does not have the longest shirt sponsorship - it is Geelong Football Club.
Their shirt sponsors have been Ford Motor Company since 1924 - 85 years straight.
I think you\'ll find that\'s a hard record to beat for a shirt sponsor! (Not my team by the way)
Carlsberg is the definition of Liverpool, in a good way...