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Wonga and other payday lenders’ names should be taken off replica football shirts worn by children amid a crackdown on lending practices by the financial regulator, a group of MPs has demanded. The move would bring payday lenders in line with the alcoholic drinks and gambling industries, which have prohibited the use of brands on children’s replica shirts.

Wonga sponsors Newcastle United and Blackpool, its name appearing prominently on the strip of both teams and on replica shirts bought and worn by children. One kit with the Wonga logo is sold to fit babies as young as two months old..

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