Bert Patrick 2943845c

When Bert Patrick´s knitwear company, Admiral, started producing the official England football kit - the first to include the manufacturer´s logo on the chest - he paid the Football Association £15,000 a year for the privilege. The revolutionary deal, in 1974, allowed Admiral to sell British-made replica shirts to supporters for £5 - increasing to £9 with shorts and socks included.
 
Now Nike, the current England kit manufacturer, has a £25 million sponsorship deal with the FA, and charges fans up to £90 for a replica shirt.

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