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On Tuesday, Florentino Pérez will announce the first of several agreements that are in the pipeline with the International Petroleum Investment Company (IPIC).

This state enterprise, entirely owned by the Abu Dhabi government, looks likely to lend its name to the new Santiago Bernabéu, once the legal obstacles currently preventing the start of work on the stadium have been cleared up.

This first agreement, however, is purely for general sponsorship and is believed to be worth around €20 million a season - a similar amount to what Emirates pays for its kit deal with the club.

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Comments (4)

  1. Martin Greenacre

Not sure about the others, but this I like. Reminds me of the old admiral shirt.

  1. johnny090909
  1. Sophie


  1. Soyapango

Wow... who we will be next? Monty Burns?

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