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The evolution of the replica kit industry and subsequent rise in fans wearing sportswear as leisurewear has affected football shirt design, new University of Sheffield research has found.

Using a statistical analysis of a database of current Premier League and Football League teams' home kits since 1888, Dr Chris Stride, a statistician from the University's Institute of Work Psychology, writing for the journal Sport in History, found that although new kits had become more frequent, home shirt designs had actually become more governed by tradition over the last two decades.

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Comments (1)

  1. HC

Traditions are a huge part of football so long may it continue.

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