Football captures hearts and minds all year round. But international football is instilled with singular power. It stirs national fervour, brings utter elation and inflicts the bitterest disappointment. Football creates loyalty many brands can only dream of.
As Euro 2016 kicks off we’re set to witness plenty of great performances, but only a few will persist in our memory. Veneration in football is about more than just national pride. It’s about heritage – and the blood, sweat and tears it takes to build it. We may know what a brilliant team looks like, but what truly makes an iconic football brand?