The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called "Dream Big".
Rather than focusing on the big football superpowers for UEFA EURO 2008™, adidas instead shifts the attention to lesser known football teams with the notion that anyone can "Dream Big", no matter what their ranking. Kaká, Messi, Gerrard and Beckham are amongst the all-star group of footballers that were sent out on missions to Andorra, San Marino and the Isles of Scilly (UK) to inspire and coach local teams. The results celebrate the true meaning of ‘Impossible is Nothing’.
A small number of young boys and girls were selected by 180, adidas’ advertising agency, in each of the three locations to take part in what they thought was a straightforward documentary about football - and were totally unaware of the star players’ involvement. This surprise element led to some extraordinarily charming and real moments between players and kids.