Typography

 

 

adidas-tech-terminals-2.jpg

The Global Retail Marketing division of the sporting goods manufacturer Adidas AG finished in close collaboration with the Infinite Vision GmbH & Co.KG the eighth Tech Terminal season. Tech Terminals are interactive information desks for the presentation of new sportshoes and football Boots, which are disposed in 450 Adidas stores worldwide by now.

3D product animations enable costumers to learn interactive about new products like sophisticated sport shoes on the basis of virtual product descriptions. Infinite Vision purifies the engineering data (CAD) of the brand new sport shoes visually, creates the look & camera work and animates the motion sequences to make the technical features comprehensible and memorable. The resulting filmclips establish the basis for the Adidas Tech Terminals.

Tech Terminals inform consumers worldwide in Adidas stores about new sport shoe models. For this purpose you pick a model of your choice and place it on the Tech Terminal. The shoes are equipped with transponders, which send a radio signal to the reader in the Tech Terminal (RFID-technology).The reader identificates the specific shoe immediatly and digitizes it on the screen. Via touch screen the costumer can find out optionally about the various technical shoefeatures, configure the shoemodel in his favorite color or view profiles of topathletes, who train and work profesionally with the regarding shoe.

The Infinite Vision GmbH & Co.KG is an agency for integrated communications based in Munich, Germany. The company creates commercials (e.g. Disney, Ferrero, Manhattan Cosmetics, Adidas), 2D-/3D product animations (Adidas), on air design (Red Bull Air Race, ProSieben, Premiere, RTL2, etc.), imagefilms (RWE), visual effects for film & TV (e.g. Störtebeker, Bieger & Pelzig) and concepts for interactive as well as innovative events. The agency of Michael Knaf and Alex Gutierrez has won several Animago-awards and prizes on the Animex International Festival of Animation over the past few years.

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Schalke 04 2018-19 Umbro Home Kit

Schalke 04 2018-19 Umbro Home Kit

FC Schalke 04 and its new kit supplier Umbro launched the brand new 18/19 jersey that the players from now on will be wearing for their home games at…
Schalke 04 2018-19 Umbro Away Kit

Schalke 04 2018-19 Umbro Away Kit

The new Schalke 04 away kit for the 18/19 season has been released just in time for the start of the new partnership between FC Schalke 04 and its…
Blackburn Rovers 2018-19 Umbro Home Kit

Blackburn Rovers 2018-19 Umbro Home Kit

Blackburn Rovers unveiled the new 18/19 Umbro home kit, which is a celebration of the club’s proud heritage and origins. The iconic and stylish strip…
RB Leipzig 18/19 Nike Home Kit

RB Leipzig 18/19 Nike Home Kit

The design of the RB Leipzig 18/19 Home Kit is based on the red and white club colours. The dynamic, striking shoulder pattern symbolizes Die Roten…
RB Leipzig 18/19 Nike Away Kit

RB Leipzig 18/19 Nike Away Kit

The RB Leipzig 18/19 away kit has light blue shoulders and the sides of the shirt are set apart from the classic blue body. Yellow shorts and blue…
Newcastle United 2018-19 Puma Home Kit

Newcastle United 2018-19 Puma Home Kit

This is the new Newcastle United 18/19 Home Shirt by Puma which has been developed with dryCELL technology which optimises comfort by wicking sweat…
Juventus 2018-19 Adidas Third Kit

Juventus 2018-19 Adidas Third Kit

Juventus revealed the new third kit for the 18/19 season, by Adidas. Combining modernity in look with cutting-edge technology, the third jersey is…
Manchester United 2018-19 Adidas Home Kit

Manchester United 2018-19 Adidas Home Kit

Manchester United has revealed the new Adidas home kit for the 18/19 season. The latest jersey marks 140 years since the club was founded, with a…
Birmingham City 2018-19 Adidas Away Kit

Birmingham City 2018-19 Adidas Away Kit

Birmingham City will adorn a yellow away shirt for the first time in five years during the 2018/19 season. Designed by adidas, the away shirt uses…
Bradford City 2018-19 Avec Sport Third Kit

Bradford City 2018-19 Avec Sport Third Kit

Bradford City AFC revealed the new 18/19 third kit by Avec Sport. The 18/19 third shirt by Avec Sport is exclusive to Bradford City FC and features a…
Bradford City 2018-19 Avec Sport Away Kit

Bradford City 2018-19 Avec Sport Away Kit

Bradford City AFC revealed the new 18/19 away kit by Avec Sport. The 18/19 away shirt by Avec Sport is exclusive to Bradford City and features a…
Sheffield United 2018-19 Adidas Away Kit

Sheffield United 2018-19 Adidas Away Kit

Sheffield United have unveiled their new away kit for the 18/19 season. With a continuation of the club's partnership with kit supplier adidas,…
Lazio 2018-19 Macron Home Kit

Lazio 2018-19 Macron Home Kit

Macron and S.S.Lazio are proud to present the historic 'flag shirt' as the new home shirt for 2018-2019. A shirt that has been voted by many as being…
SM Caen 2018-19 Umbro Away Kit

SM Caen 2018-19 Umbro Away Kit

This is the new Stade Malherbe Caen 18/19 away football shirt by Umbro. The new away kit will be used during the 2018–19 Ligue 1 season, which will…
SM Caen 2018-19 Umbro Home Kit

SM Caen 2018-19 Umbro Home Kit

This is the new Stade Malherbe Caen 18/19 home football shirt by Umbro. The new home kit will be used during the 2018–19 Ligue 1 season, which will…
Coventry City 2018-19 Nike Away Kit

Coventry City 2018-19 Nike Away Kit

Coventry City’s new away kit for the 18/19 season has been unveiled. The new Coventry City FC 18/19 Away Shirt is made of Nike Dry fabric, designed…
Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United 2018-19 FBT Away Kit

Scunthorpe United unveiled the brand new 2018/19 away kit which has been modelled by club legend Alex Calvo-Garcia The brand new FBT designed and…
Wolfsburg 2018-19 Nike Away Kit

Wolfsburg 2018-19 Nike Away Kit

This is the new VfL Wolfsburg 18/19 away football shirt by Nike. The new away kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Wolfsburg 2018-19 Nike Home Kit

Wolfsburg 2018-19 Nike Home Kit

This is the new VfL Wolfsburg 18/19 home football shirt by Nike. The new home kit will be worn during the 2018–19 Bundesliga, which will be the 56th…
Liverpool 2018-19 New Balance Third Kit

Liverpool 2018-19 New Balance Third Kit

Liverpool FC and New Balance have launched the team's new third kit for the 2018-19 season. The 2018-19 third kit pays homage to fan favourite kits…