Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

 

 

adidas-giant-footballers.jpg

Adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. At the Vienna Prater, a Petr Cech likeness 42 meters in size sporting eight arms holds even the most impossible shots – and in front of the MuseumsQuartier in Vienna, fans can marvel at giant-sized football boots which are the bigger than life versions of what some of Europe’s best players will be wearing during the tournament.

These spectaculars were developed by adidas and their advertising partner TBWA Berlin (180/TBWA) as highlights of the current ‘Dream Big’ campaign by 180 Amsterdam (180/TBWA) especially to capitalize on the UEFA EURO 200 excitement.

Bernd Wahler, adidas Chief Marketing Officer Sport Performance says; "adidas is the world’s leading football brand. We do not only excel at innovating the best possible football products, we also continue to surprise and excite our consumers with truly spectacular marketing executions. Our current ‘Dream Big’ campaign and these amazing spectaculars are excellent examples of this fact.’’

At 10.00 a.m. on June 5th adidas will reveal a circle of players, doing the huddle. Eleven colossal doubles of football stars from nine different countries make up the circle. The players stand arm in arm and cheer for each other at the top of their voices and in their own language twice a day during rush hour (at 8 a.m. and 6 p.m.). The huddle is formed by Ballack and Lahm (both Germany), Van Persie (Netherlands), Cech (Czech Republic), Charisteas (Greece), Villa (Spain), Benzema and Vieira (both France), Chivu (Romania), Ivanschitz (Austria) and Barnetta (Switzerland).

The circle measures 33 meters in diameter. Just the heads of the footballers displayed in great detail are three meters high. The self-supporting work of art weighs over seven tons and doesn't require any suspension from the ceiling. Paintbrushing experts crafted every body part with meticulous attention to detail. Over 50 people worked on the huddle figures day in and day out for more than a year.

Vienna hosts the second UEFA EURO 2008 spectacular by adidas. It is a 42-meter-high likeness of the Czech national team goalkeeper Petr Cech, one of the best goalies in the world. adidas symbolizes the sheer invincibility of Cech, who stands in goal for Premier League club Chelsea FC, with eight arms mounted onto the Giant Ferris Wheel and thus rotating around him. The entire area covered is about the size of a football pitch. "Being chosen for this fascinating project by adidas is a great honor for me," said Petr Cech.

petr-cech-austria-ferris-wheel.jpg

Apart from the giant Petr Cech, Vienna also exhibits the third adidas spectacular. Within the F50 TUNiT 16 range, adidas designed an individual UEFA EURO 2008 football boot for each of the 16 participating nations featuring many different national colors, details and facts of the respective country. These 16 different shoes are now on display as oversized models in front of the MuseumsQuartier in Vienna, each shoe as big as a mid-sized car. Prior to their placement, the oversized shoes took a long journey on two adidas trucks through both host countries, visiting the various national teams’ quarters. There, the individualized shoes were handed over to the players who will wear the shoes during the UEFA EURO 2008.

For the duration of the UEFA EURO 2008, adidas will be based in the Oval Hall and Arena 21 at the MuseumsQuartier. This will also be the point of contact for all journalists.

tunit16_truck.jpg

 

Comments (8)

  1. fsc

that petr cech thing luks fake

 
  1. fsc

No its Real...I´ve seen it on TV! ;-) And why should anybody fake that?! lol

 

To be honest, that\'s some scary stuff.

 
  1. fsc

To be honest, I think those boots are out of this world they are so cool!

 
  1. UncleSam

hmmm, not a big fan of the fade effect and the central badge. Maybe if they were straight lines, without the fade... If you fixed those things along with the strange font and sleeve logos, I think it would be a good shirt. The only thing about the sleeve logos is that they would be covered by patches. A good idea, just work on it and it could be a masterpiece.

 
  1. steve

yeah your right about the sleeve badges there too big, i should of made them smaller. with regars to the font, why is it strange, its just something diffrent than the norm.

 
  1. Guest

If there will be a 1.3 version, I suggest shorter stripes or less fade effect to leave more "solid red" in the middle. I like this shirt and I think it would work even with the badge on the right

 
  1. Guest

Pretty good, except for the numbers and font which are gash.

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Forest Green Rovers 2018-19 PlayerLayer Home Kit

Forest Green Rovers 2018-19 PlayerLayer Home Kit

Forest Green Rovers have unveiled the club’s brand new 18/19 home kit. The kit is the first in a new partnership with the British sportswear brand…
Mansfield Town 2018-19 Surridge Third Kit

Mansfield Town 2018-19 Surridge Third Kit

Mansfield Town revealed their brand new, limited edition third kit, to be worn in the 18/19 season. The green and gold shirt is made by Surridse…
Napoli 2018-19 Kappa Europe Away Kit

Napoli 2018-19 Kappa Europe Away Kit

This is the SSC Napoli 18/19 away match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Napoli 2018-19 Kappa Europe Home Kit

Napoli 2018-19 Kappa Europe Home Kit

This is the SSC Napoli 18/19 home match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Newcastle Jets 2018-19 Viva Global Football Kits

Newcastle Jets 2018-19 Viva Global Football Kits

The Newcastle Jets have unveiled their playing kits for the Hyundai A-League 18/19 season in partnership with the Club’s official apparel provider,…
Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar have revealed the new away kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have released an alternative grey kit to…
Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar have revealed the new home kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have returned to a predominately orange…
Mansfield Town 2018-19 Surridge Away Kit

Mansfield Town 2018-19 Surridge Away Kit

This the Mansfield Town 18/19 away football kit by Surridge Sport. Manufactured by Surridge and sponsored by OCL Solicitors, the eye-catching new…
Hibernian 18/19 Macron Third Kit

Hibernian 18/19 Macron Third Kit

Hibernian revealed the club’s new third kit for the 18/19 season. The fluo yellow and graphite grey 3rd shirt is made from Evertex fabric is designed…
Red Bull Salzburg 2018-19 Nike Third Kit

Red Bull Salzburg 2018-19 Nike Third Kit

This is the new Red Bull Salzburg home kit by Nike for the 18/19 season. The new third kit will be used during the 2018/19 UEFA Europa League season.
Al Ahli 2018-19 Umbro Away Kit

Al Ahli 2018-19 Umbro Away Kit

This is the new 18/19 away kit for Al Ahli of Saudi Arabia, made by Umbro. The new away kit will be used during the 2018–19 Saudi Professional…
Al Ahli 2018-19 Umbro Home Kit

Al Ahli 2018-19 Umbro Home Kit

This is the new 18/19 home kit for Al Ahli of Saudi Arabia, made by Umbro. The new home kit will be used during the 2018–19 Saudi Professional…
Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…