Typography

 

 

adidas look designs

In the current Adidas war on stripes, a Kansas shoe company were fined by a federal jury for trademark violation of the adidas three-stripe design. Adidas AG earlier this week won a $305 million award from a federal jury in Oregon for trademark violation of its three-stripe design by the company that operates the Payless and Stride Rite shoe-store chains. The verdict is unusually high for a trademark case, lawyers say.

"It is very satisfying for the three stripes to be recognized as a strong trademark after the court heard detailed evidence over more than three weeks," an Adidas spokeswoman said in an email. The German company is the world's second-largest sporting-goods maker by sales after Nike Inc.

Collective Brands Inc., Topeka, Kan., which operates Payless and Stride Rite, called the award "excessive and unjustified" and said it "intends to take all necessary steps to overturn it." The company's shares tumbled 15 percent, or $1.85, to $10.46, on the news on Tuesday, and on Wednesday slipped 13 cents, or 1.2%, to $10.33 in 4 p.m. New York Stock Exchange.

A lawyer for Adidas, Charlie Henn, said the company alleged that Payless bought multiple versions of the three-stripe Adidas sneakers, sent them to China to be manufactured with either two or four stripes, and then sold approximately 30 million pairs of the infringing shoes, or about $400 million worth.

The actual damages -- for trademark and trade dress infringement, trademark and trade dress dilution, and unfair and deceptive trade practices -- amounted to about $31 million. With a finding of willfulness, the jury also ordered Payless to disgorge profits, which amounted to about $137 million. The punitive damages mirrored the disgorged profits, bringing total damages to about $305 million.

Mr. Henn said it was possible the award could be reduced, but he said he also thought it was possible it could be increased. Upon a finding of willful infringement, said Mr. Henn, the judge can award the plaintiff attorneys' fees and can also triple the actual damages portion of the verdict.

 

 

Comments (5)

  1. fsc

So are they going to sue K-swiss too? THAT could get messy.

 
  1. fsc

i think k-swiss use too many stripes to be confused with adidas.<br />also adidas would have sued long ago if they had a case. boring answer but probably true.

 
  1. fsc

i think k-swiss use too many stripes to be confused with adidas.
<br /><br />I get confused by all the stripes on k-swiss anyway.. :-x good thing they don\'t make football kits.

 
  1. fsc

I worked on this case. K-Swiss and adidas have an agreement. K-Swiss can use 5 stripes but is the only company that can use stripes on shoes. Collectively, they may go after an infringer, but it doesn\'t really happen.

 
  1. fsc

I used to work in a sports store and learnt the reason for the 5 stripes ona k-swiss trainer. According to the company it represents a hand cradling the shoe.

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Houston Dynamo 2018 Adidas Away Kit

Houston Dynamo 2018 Adidas Away Kit

Retro and modern at the same time, the Houston Dynamo 2018 away jersey by Adidas features a black base that shifts away from the traditional orange…
Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…