Typography

 

 

JJB Sports has hit out at Umbro, saying that it will buy record low numbers of the new England away shirt because it is poorly designed, exacerbating the problem of the national football team's failure to qualify for Euro 2008.

JJB Sports has hit out at Umbro, saying that it will buy record low numbers of the new England away shirt because it is poorly designed, exacerbating the problem of the national football team's failure to qualify for Euro 2008.

Chris Ronnie, JJB's new chief executive, said of the new shirts which are due to be released next month: "We don't think that Umbro has gone about the design in the right way." He was speaking as the company issued a profit warning, saying that while like-for-like sales in the six weeks to January 6 rose by 2.5pc, margins were hit as the sports retailer slashed prices to shift old stock.

As a result gross margins were 4pc lower than the same period the year before, and it is expecting pre-tax profit in the second half to be "slightly below the £27.4m achieved in the second half last year.

Like-for-like sales in the 23 weeks to January 6 rose by 2.2pc. and gross margins rose by about 2pc.

Mr Ronnie said that it was not just a backlog of England shirts that it had to shift, but stock from across JJB's product range.

"It's frustrating that I've had to spend so much time cleaning the business up, but it had to be done," he said.

He said that he would now focus on changing it stores and products to make them more appealing to younger customers. The majority of JJB's customers are aged 25 and above, but Mr Ronnie wants to appeal to younger customers with "fresher" brands and products.

That strategy has paid off for rival JD, which said last week that it had managed to defy the Christmas slowdown partly because most of its customers are teenagers and twenty-somethings who are not saddled by mortgage worries.

Mr Ronnie said that now the old stock had been cleared the business was in a stronger position for 2008, but the outlook remained tough for retailers.

Philip Dorgan, analyst at Panmure Gordon, said: "While painful, this decision to bite the bullet by Chris Ronnie, leaves JJB without any legacy stock issues, which puts it in good shape to begin its recovery programme in the next financial year."

After the trading update Mr Dorgan cut pre-tax forecasts for the year to January 27 2008 from £36.2m to £33.5m.

 

 

Comments (5)

  1. SeanP

This whole story is based on One statement though. <br /><br />How can you say something like that & not back it up?<br /><br />JJB says they won\'t be buying large quantities because of poor design. But what\'s different this year to the year before, when they recorded record profits? Perhaps England qualifies for a major tournament????<br /><br />We all know companies like JJB rely on sales of the England shirt because the rest of their stock doesn\'t appeal anyone other than an upmarket chav!<br /><br />Perhaps Mr Ronnie needs to look a bit closer to home & stop blaming others for the poor choices that JJB have made them selves.

 
  1. fsc

I think JJB and Umbro have some unfinished business or something, as now they are throwing mud.

 
  1. fsc

Who cares, the sooner JJB go bust and Wigan drop out of the league the better!

 
  1. Guest

You are clearly not from this world. Do you understand what this is about ??

 
  1. Guest

What is the point posting an actual Chelsea shirt? This goes for all those who post actual kits in this section.:roll::

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Houston Dynamo 2018 Adidas Away Kit

Houston Dynamo 2018 Adidas Away Kit

Retro and modern at the same time, the Houston Dynamo 2018 away jersey by Adidas features a black base that shifts away from the traditional orange…
Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…