Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

 

 

Nike-RED-Collection.jpg

On the day before World Aids day some of the world’s best footballers joined Bono at announcement of partnership between NIKE and   (RED).  

Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham), came together in London to announce a partnership between NIKE and (RED).

This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa by delivering funds to support programs that offer education and medication on the ground and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.

In making the partnership announcement, Mark Parker, President and CEO of NIKE, Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa.

“The fight against AIDS in Africa needs great brands to drive awareness and engagement,” said Susan Smith Ellis, CEO, (RED). “Nike is the right partner to connect education with sport, and in so doing help drive social change, prevention and understanding of HIV/AIDS. We are thrilled to have them with us.”

Nike has a proven history of elevating global causes to create consumer awareness and participation. “As a global brand and creative company, Nike can play a role in amplifying this important issue,” said Mark Parker, President and CEO of NIKE, Inc. “With football as the catalyst, Nike is joining the (RED) movement to fight HIV/AIDS in Africa.”

The Nike and (RED) concept is a simple one that invites people to “Lace Up. Save Lives” by purchasing a pair of NIKE (PRODUCT)RED™ laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.

Progress has been made in the drive to reduce HIV infections in Africa, with fourteen countries reporting a decline in the prevalence of the disease. This is great news and proves the fight can be won. But AIDS remains one of the greatest challenges facing the world today. An estimated 3,800 men, women and children die in sub-Saharan Africa every day, in addition to 6,000 new infections every day among 15-24 year old men and women.

Nike-RED-Collection-2.jpg

“The (RED) Nike laces can tie athletes around the world together with people living under threat from HIV in Africa in a beautiful way ,” said Professor Michel D. Kazatchkine, Executive Director of the Global Fund. “Wearing these (RED) laces is a sign that you care about others – and it helps us to protect and treat millions of people who every day risk infection or struggle with the effects of HIV.”

“(RED) has created a sustainable way to engage business in funding the fight against AIDS in Africa on a grand scale. Its partnerships not only deliver funds to buy medicine to keep people alive but also provides the leverage needed for us to demonstrate to the public sector that this partnership works and to garner additional support,” said Dr Tedros Adhanom Ghebreyesus, Minister of Health of Ethiopia and Chairman of the Board of Directors, The Global Fund. “The addition of Nike to the (RED) initiative will only strengthen this impact as it will help us take this message to millions of football fans around the world and engage them in this issue through their passion for sport.”

(Nike)RED laces will be available December 1st at Nike Store locations and key retailers worldwide. In addition, (Nike)RED laces will be available at nike.com for purchase. And additional (NIKE) RED products will be introduced in the coming months.

Join (Red) here

 

Comments (1)

  1. fsc

I don't like Bono at all, I think he's a prick.

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Mansfield Town 2018-19 Surridge Third Kit

Mansfield Town 2018-19 Surridge Third Kit

Mansfield Town revealed their brand new, limited edition third kit, to be worn in the 18/19 season. The green and gold shirt is made by Surridse…
Napoli 2018-19 Kappa Europe Away Kit

Napoli 2018-19 Kappa Europe Away Kit

This is the SSC Napoli 18/19 away match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Napoli 2018-19 Kappa Europe Home Kit

Napoli 2018-19 Kappa Europe Home Kit

This is the SSC Napoli 18/19 home match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Newcastle Jets 2018-19 Viva Global Football Kits

Newcastle Jets 2018-19 Viva Global Football Kits

The Newcastle Jets have unveiled their playing kits for the Hyundai A-League 18/19 season in partnership with the Club’s official apparel provider,…
Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar have revealed the new away kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have released an alternative grey kit to…
Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar have revealed the new home kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have returned to a predominately orange…
Mansfield Town 2018-19 Surridge Away Kit

Mansfield Town 2018-19 Surridge Away Kit

This the Mansfield Town 18/19 away football kit by Surridge Sport. Manufactured by Surridge and sponsored by OCL Solicitors, the eye-catching new…
Hibernian 18/19 Macron Third Kit

Hibernian 18/19 Macron Third Kit

Hibernian revealed the club’s new third kit for the 18/19 season. The fluo yellow and graphite grey 3rd shirt is made from Evertex fabric is designed…
Red Bull Salzburg 2018-19 Nike Third Kit

Red Bull Salzburg 2018-19 Nike Third Kit

This is the new Red Bull Salzburg home kit by Nike for the 18/19 season. The new third kit will be used during the 2018/19 UEFA Europa League season.
Al Ahli 2018-19 Umbro Away Kit

Al Ahli 2018-19 Umbro Away Kit

This is the new 18/19 away kit for Al Ahli of Saudi Arabia, made by Umbro. The new away kit will be used during the 2018–19 Saudi Professional…
Al Ahli 2018-19 Umbro Home Kit

Al Ahli 2018-19 Umbro Home Kit

This is the new 18/19 home kit for Al Ahli of Saudi Arabia, made by Umbro. The new home kit will be used during the 2018–19 Saudi Professional…
Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Belarus 2018-19 Macron Home Kit

Belarus 2018-19 Macron Home Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 home jersey. The home kit was created within the broader Macron-UEFA…