Pony has filed a trademark infringement lawsuit against Nike, alleging a recent marketing campaign by the its athletic apparel competitor too closely resembles its own logo.
American sportswear firm Pony have accused Nike of infringing on its trademarked chevron logo in Nike’s V for Victory campaign.
Pony, use a chevron, or V as their logo. Back in the 90’s you may have seen their logo on football kits when Pony invested in football.
Pony have taken umbrage to Nike’s recent use of a V in a campaign that features footballers Cesc Fabregas, Andrei Arshavin, Joe Cole, Claude Makalele and Didier Drogba. The campaign was to promote a jacket that featured a chevron design and the players who featured in the publicity shots made V signs at the camera.
Pony says in the complaint that Nike's "V is for Victory" campaign imitates the chevron logo seen on Pony shoes and other products. The company is seeking unspecified damages.
As a result, Pony complain that Nike campaign imitates the chevron logo seen on Pony shoes and other products. Pony are seeking unspecified damages.