Typography

 

 

sport markt-stats

Adidas, Nike and Puma are the best-known football sponsors in the five largest European football markets*.  This is a result from the SPORT+MARKT Report  „European Football Brands Top 20 2009/10“, with the survey of over 3,000 European football fans.

“Jersey sponsors and kit suppliers dominate European communication in football“, says Hartmut Zastrow, SPORT+MARKT Executive Director. To him, Adidas is the major football brand in Europe. However, the expert is most surprised by Audi, in eighth position. “Audi pursues a decentralised football strategy, with partnerships with many European clubs and is even outstripping rival automotive supplier, Ford, as a sponsor.“  However, another reason for Audi reaching the top ten was press coverage of the company‘s purchase of shares in FC Bayern Munich.

Aside from this, the top twenty illustrates that there are highly varying sponsorship strategies European companies can use to gain the attention of European football fans. A global group such as Coca-Cola is ranked 4th and is omnipresent as a sponsor, in football and sport in general, although it has no jersey sponsorship engagements. Emirates are next, ranked 5th and, in contrast to Coca-Cola, do have jersey sponsorship partnerships with top European football clubs and an engagement as naming rights sponsor of the stadium of Arsenal FC; furthermore, Emirates is a FIFA World Cup Partner.

Carlsberg, in 7th place, has been jersey sponsor of Liverpool FC since 1992 and is also partner of the UEFA European Championships, as well as partner of the UEFA Cup until this summer . This puts Carlsberg ahead of rival Heineken, which is also successful with a single engagement in the UEFA Champions League

This ranking underlines the communicative strength of jersey sponsorship of the Premier League’s top clubs.  In fact, the U.K. is the only market where jersey sponsors, namely AIG and Carlsberg, score higher than the actual kit suppliers or technical partners – only Barclays as the league title sponsor is able to compete at such a high level.  Internationally, the immense popularity of the Premier League and the success these clubs have enjoyed in the UEFA Champions League through recent seasons has enabled these sponsors to also reach fans from abroad.

*Germany, U.K., France, Spain and Italy.

**The report lists the twenty companies, which were named by fans without prompting as football sponsors. Companies which were mentioned in only one country have not been included in this list as European football brands.

sport markt stats

sport markt stats
 

 

 

Comments (14)

  1. Guest

Nice idea. I would like to see it in red or black as a potencial home or away.<br />I could love it in blue for chelsea.

 
  1. Felipe

beautifull!!!. elegant, with a new design (not a common pattern) and a color that fits with tradicional one

 
  1. Guest

like it and i support man u ,.. well done i lovee itt great season by the way liverpool ,...

 
  1. Guest

where do you get the long sleeve templates?

 
  1. Lewis Cullen

Go on FMGlive and go on the forums register and account if you dont have one and you will find the templates on the kit design part of the forums. the template is LS&#039;09 and the short sleve is SS&#039;09

 
  1. Alex Branton

very nice, reminds me of that old beige reebok kit they had only this one is swish!!

 
  1. Paul - curswine

Quite a nice idea to use a puma design and multiply it twice to turn it into an adidas design, especially with their history.<br /><br />Logo positions and the poor resizing of the Carlsberg logo really let it down though.

 
  1. Guest

i appreciate it!<br /><br />very nice kit by the way. i like the change in crest

 
  1. Moreno Kundert

I think that&#039;s the best way to use this Puma template...:wink: <br />I like it and i like the colour.<br />Maybe adidas logo and Liverpool crest should be more centered but that&#039;s a good job!

 
  1. Guest

♫ As long as there is thurst there's always the real thing<br />Coca Cola - always the one ♪

 
  1. fsc

ops: :-* :-* :-* :-* :-* :-* :-* :-* :-* :-* :-* :-* :-* :-* :zzz

 
  1. fsc

From nowhere at all to just behind Coca Cola. Emirates had better pony up a lot more money when Arsenal renegotiates their shirt deal!

 
  1. fsc

:sad: ;-) ;-) :roll: :P :eek: :P :roll: :sigh: :-x :sad: ops:

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Guangzhou Evergrande 2018/19 Nike Home Kit

Guangzhou Evergrande 2018/19 Nike Home Kit

This is the new Guangzhou Evergrande Taobao F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Shanghai SIPG 2018/19 Nike Home Kit

Shanghai SIPG 2018/19 Nike Home Kit

This is the new Shanghai SIPG F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shanghai Shenhua 2018/19 Nike Home Kit

Shanghai Shenhua 2018/19 Nike Home Kit

This is the new Shanghai Greenland Shenhua F.C. 2018/19 Home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Seongnam 2018 Umbro Away Kit

Seongnam 2018 Umbro Away Kit

This is the new Seongnam FC 2018 away kit by Umbro. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…