Yesterday, the municipal and state governments of the city of Sao Paulo, in association with private industry and a cultural foundation, unveiled the Museum of Football. (museu do futebol)
Located within the offices of the Estadio Municipal Paulo Machado de Carvalho, better known as the Pacaembu and one of the city's most popular postcard images, the museum has 17 rooms of exhibits, spread across three floors and covering an area close to 7,000 m².
To visit the Museum of Football is to take a trip through the history of Brazil in the 20th century, and learn how football has shaped the nation's culture, via a modern design and a host of multimedia resources.
Upon entry, visitors are drawn to the Penalty Area, a room housing a photographic exhibition documenting a variety of Brazilian clubs' paraphernalia, collected by fans over the decades. Items on display vary from tankards to old magazines, and also include pendants, ashtrays and dolls."A person's understanding of Brazil comes through football."Those were the words of the esteemed writer Jose Lins do Rego, and it cannot be denied that since the sport first reached Brazilian shores, it has never been the same again. An elitist pastime in its early years, futebol was soon adopted by the masses and played on the streets of every city across the vast South American country.
There is the Foot on the Ball corridor, which shows video clips of youngsters kicking a ball around on dirt tracks, backyards and any number of improvised playing surfaces. Moving on comes the Baroque Angels chamber, where images of 25 Brazilian football legends are projected in life-size proportions on to transparent screens suspended in the air. As a result, the likes of Nilton Santos, Didi, Garrincha, Pele, Rivelino, Socrates, Romario and Ronaldo all appear to be floating around the room.
In the Goals Room, well-known personalities recount the strikes that left a mark on their lives, on the country's history and on the game of football itself. The role of the supporter is not overlooked, either, with visitors to the darkened Exaltation Room suddenly surrounded by the vibrancy, colour and creativity of fans; their anthems, chants and songs.