League president Dr. Reinhard Rauball and the CEO of adidas Herbert Hainer have unveiled the first ever official football for the Bundesliga which will be used in the upcoming season. They made the announcement from Germany's headquarters in Pretoria and it is the first official football in the history of the Bundesliga.
The design is centered around the official Bundesliga colours of white and red and will also feature a copy of the official league logo. The ball, which will be used for the first time on 7th August when FC Bayern München come up against FC Schalke 04 in the Supercup, has been christened "Torfabrik" ("Goal Material") and will be available in stores starting on 1st July.
"A big step forward for the Bundesliga"
"The introduction of an official football is a big step forward for the Bundesliga. We will achieve a fair a level playing field whilst making the Bundesliga brand more tangible. Every fan now has the opportunity to take a piece of the Bundesliga home with them", stated Dr. Reinhard Rauball.
With this new ball adidas is underlining their position as the number one football brand in the world. 'Torfabrik' has provided adidas with an incredible opportunity to reinforce and develop their presence in the all important home country's market", explained Herbert Hainer, CEO of the adidas group. Adidas acquired the rights after an open, transparent and non-discriminatory process.
Thanks to Henning and Chris