A Newcastle United supporters’ group urged club sponsors and advertisers to cut their ties with Mike Ashley in a bid to pile pressure on the under-fire owner to sell up.
The newly-formed Newcastle United Supporters Club (NUSC) issued an ultimatum to the club’s main backers Northern Rock and kit supplier Adidas to sever their business relationship with Ashley.
The organisation claims a financial attack on the billionaire sports tycoon is the best way for fans to end his time at St James’s Park.
And they say if the club sponsors and advertisers fail to respond they will boycott buying their merchandise and using their services.
A statement released by the NUSC organisation said: “What is clear is that Mike Ashley is not acting quickly enough to end his disastrous relationship with our club.
“The NUSC, with a fast growing membership, will soon be writing to the club’s main sponsors and advertisers to request that they end their business relationship with a Mike Ashley-owned Newcastle United.
“If the nightmare scenario of an Ashley-owned Newcastle United continues to next summer, then we will organise a highly visible and energetic campaign amongst supporters to boycott any new kit and merchandise being sold by Adidas.”