By Ben Rebuck
Being a great admirer of football kits, it seems increasingly annoying that kit manufactures design their kits in such a similar fashion. Take recent Puma kits for example.
With the two kits below, Ghana 2008/2009 and Senegal 2008/2009, you can see too many similarities to make the kits seem unique and give the team, itself, their own identity. These two kits are virtually identical. Apart from the colours of the Puma logos, and the golden sleeve outline on the Senegal kit, it actually seems impossible to tell the difference. The countries team emblems even look similar.
Football shirts themselves do seem to match one another, depending on the make, but I think it’s time that the manufacturers try to be original for once. I’m not saying Adidas should remove their famous 3 stripes from their kits or Nike should change their swoosh logo, but as football fans we splash out £40 every year for the latest kit but why should we pay for another team’s old one?
Obviously the question of brand identity comes into question to contradict my point exactly. The big manufacturers want people to be walking down the street and see a shirt and say, "yep, that’s Adidas!" or "another Nike shirt!" But where my point comes into play is that you can predict what kits are going to look like before they even come up.
Overall I do think brand awareness is important but the fact that a lot of kits look the same seems disappointing for kit lovers as the thrill of waiting for kits disappears.