As part of a long standing history with the Olympics , adidas has instituted The Original Games. Since 1928, adidas has been at every single Olympics, this collection celebrates not only one of the greatest sporting events in the world but also some of the most memorable moments in Olympic sporting history.
One day in 1925 Adolf (Adi) Dassler designed a pair of sports shoes; thereafter he began to study the science behind kinetics and footwear. By 1931 he and his brother Rudolph were selling special shoes for tennis players, and they soon began to design specific shoes for the needs of specific sports.They devised many technical innovations that made their footwear popular with athletes, not the least of which was the first arch support. The brothers were also quick to realize that athletes themselves were the best advertisement for their shoes. Initiating a long and controversial history of sports marketing, in 1928 the company gave away their first pairs of free shoes to the athletes of the Olympic Games in Amsterdam.