Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

 

 

PUMA acquires majority stake in Hussein Chalayan

Sportlifestyle company PUMA announces today that it appointed Hussein Chalayan, a global designer, artist and film maker, as the Creative Director for PUMA with immediate effect,responsible for designing, creating and developing the sport fashion collections of the brand.

PUMA also acquired a majority stake in Chalayan's London-based fashion business and brand Hussein Chalayan . Through this long-term partnership with PUMA, Chalayan will have the opportunity to grow his ready to wear fashion collections.

"Hussein Chalayan is a proven visionary in the fashion, design and art industries. As our Creative Directorfor our Sport Fashion business, Chalayan will bring his use of new technology, forward-thinking design and provocative point of view to PUMA," said Jochen Zeitz, Chairman and CEO of PUMA. "Acquiring majority shares of the Hussein Chalayan brand is giving PUMA the ability to move into a new space, expanding our reach to become the most desirable Sportlifestyle company in the world."

In his position as Creative Director, based in London, Chalayan will be responsible for all creative direction for PUMA Sport Fashion collections and will touch all product categories including footwear, apparel and accessories. Chalayan will work hands-on with all PUMA respective design teams worldwide. PUMA will support Chalayan to grow his brand worldwide, using guidance, resources and infrastructure from PUMA’s parent company PPR and giving the Hussein Chalayan brand a better opportunity to evolve in the retail environment. His influence will be initially reflected in the fall 2009 collections.

Hussein Chalayan is a proven visionary in the fashion, design and art industries

"I feel that the collaboration with PUMA both for the PUMA Sport Fashion and Lifestyle lines as the creative director and on the existing Chalayan brand is a revolutionary model for a partnership," said Hussein Chalayan. "Combining PUMA’s infrastructure and technological platform with PPR facilities, we will be able to turn experimental ideas into reality both for the PUMA and the Chalayan lines. Hopefully, people will have the means to access real products evolving from our processes rather than only seeing them in shows and events."

The collaboration will put an emphasis on PUMA’s more fashion forward ranges, as it continues to post growthin its performance categories football, motorsport, running and sailing. The Hussein Chalayan brand will become part of the PUMA Group, joining sportlifestyle brand PUMA and outdoor lifestyle brand Tretorn, which was acquired by PUMA in 2001.

Cyprus born Chalayan spent his early years in Northern Cyprus. He graduated from Central Saint Martins School of Art with an honours degree in fashion. He has been named "British Designer of the Year" twice for his innovative collections and performance-based fashion productions. Known for pushing the boundaries of fashion with technology, Chalayan’s talent goes beyond fashion with many of his pieces considered works of art. In 2003, he directed his first short film Place to Passage which was screened in the Truman Brewery in London. He has continued his career in film with pieces such as Absent Presence and Compassion Fatigue. With the former, Hussein Chalayan represented Turkey at the 51st Venice Biennale in 2005.

As an artist, designer and filmmaker, Chalayan has a passion for culture and life taking inspiration from philosophy, architecture and anthropology.

Classic football shirts     Player Shirts     All Football shirts      Rare shirts      Cheap shirts   

 Football Boots         Balls         Football Memorabilia      Shirts ending soon     Match worn shirts

 

Comments (9)

  1. fsc

I TELL YOU WHAT LADS A CANNIT WAIT TILL THEM HATS CUM ORRT, THERES SUMMIT SPECIAL BWT WEARING A TRACTOR ON YOUR HEAD. CHEERIO NOW KEEP SMILING signed MR AND MRS LOVEJOY

 
  1. fsc

Finally, a designer that will make big hats and fancy dresses for the pitch! I can\'t wait!

 
  1. Erry

I like it too! :-)

 
  1. GEISER MENOIA

Yes Jay29ers, this is a team that I created.<br /><br />Sorry for my bad english.

 
  1. Paul - curswine

Made very classy, well done!

 
  1. GEISER MENOIA
  1. steve

Nice lettering

 
  1. Guest

Thats pretty good:cool:

 
  1. Jay

Love the sponsor. Works really well. I take it this is a made up team?

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Belarus 2018-19 Macron Home Kit

Belarus 2018-19 Macron Home Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 home jersey. The home kit was created within the broader Macron-UEFA…
Belarus 2018-19 Macron Away Kit

Belarus 2018-19 Macron Away Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 away jersey. The away kit was created within the broader Macron-UEFA…
Barcelona 2018-19 Nike Third Kit

Barcelona 2018-19 Nike Third Kit

Barcelona revealed the club's new 18/19 third football shirt by Nike. Just as the Avinguda Diagonal cuts an angular swathe through Barcelona’s city…
Piacenza 2018-19 Macron Third Kit

Piacenza 2018-19 Macron Third Kit

Piacenza Calcio 1919 and Macron have unveiled the new third kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
Piacenza 2018-19 Macron Away Kit

Piacenza 2018-19 Macron Away Kit

Piacenza Calcio 1919 and Macron have unveiled the new away kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
Piacenza 2018-19 Macron Home Kit

Piacenza 2018-19 Macron Home Kit

Piacenza Calcio 1919 and Macron have unveiled the new home kit that the "wolves" will wear during the 18/19 season in preparation for their 100th…
1860 München 2017 Macron Oktoberfest Kit

1860 München 2018 Macron Oktoberfest Kit

Soon it will be time again and the 185th Oktoberfest opens its doors in Munich. This is the new 1860 München Oktoberfest kit by Macron for the 18/19…
Adelaide United 2018-19 Macron Away Kit

Adelaide United 2018-19 Macron Away Kit

Adelaide United unveiled its new away kit for the Hyundai A-League 18/19 season. The white away strip includes a distinctive red and navy horizontal…
Adelaide United 2018-19 Macron Home Kit

Adelaide United 2018-19 Macron Home Kit

Adelaide United unveiled its new home kit for the Hyundai A-League 2018/19 season. Designed and manufactured by United’s official on-field partner,…
Scunthorpe United 2018-19 FBT Third Kit

Scunthorpe United 2018-19 FBT Third Kit

Scunthorpe United released a new third kit that will be worn in competitive action by the team for the first time at the away fixture against AFC…
Latvia 2018-19 Adidas Home Kit

Latvia 2018-19 Adidas Home Kit

This is the new Latvia 18/19 home football shirt by Adidas. The new home kit will be used during the 2018/19 UEFA Nations League season.
Ukraine 2018-19 Joma Away Kit

Ukraine 2018-19 Joma Away Kit

This is the new Ukraine 18/19 away football shirt by Joma. The new away kit will be used during the 2018/19 UEFA Nations League season.