Typography

 

 

PUMA acquires majority stake in Hussein Chalayan

Sportlifestyle company PUMA announces today that it appointed Hussein Chalayan, a global designer, artist and film maker, as the Creative Director for PUMA with immediate effect,responsible for designing, creating and developing the sport fashion collections of the brand.

PUMA also acquired a majority stake in Chalayan's London-based fashion business and brand Hussein Chalayan . Through this long-term partnership with PUMA, Chalayan will have the opportunity to grow his ready to wear fashion collections.

"Hussein Chalayan is a proven visionary in the fashion, design and art industries. As our Creative Directorfor our Sport Fashion business, Chalayan will bring his use of new technology, forward-thinking design and provocative point of view to PUMA," said Jochen Zeitz, Chairman and CEO of PUMA. "Acquiring majority shares of the Hussein Chalayan brand is giving PUMA the ability to move into a new space, expanding our reach to become the most desirable Sportlifestyle company in the world."

In his position as Creative Director, based in London, Chalayan will be responsible for all creative direction for PUMA Sport Fashion collections and will touch all product categories including footwear, apparel and accessories. Chalayan will work hands-on with all PUMA respective design teams worldwide. PUMA will support Chalayan to grow his brand worldwide, using guidance, resources and infrastructure from PUMA’s parent company PPR and giving the Hussein Chalayan brand a better opportunity to evolve in the retail environment. His influence will be initially reflected in the fall 2009 collections.

Hussein Chalayan is a proven visionary in the fashion, design and art industries

"I feel that the collaboration with PUMA both for the PUMA Sport Fashion and Lifestyle lines as the creative director and on the existing Chalayan brand is a revolutionary model for a partnership," said Hussein Chalayan. "Combining PUMA’s infrastructure and technological platform with PPR facilities, we will be able to turn experimental ideas into reality both for the PUMA and the Chalayan lines. Hopefully, people will have the means to access real products evolving from our processes rather than only seeing them in shows and events."

The collaboration will put an emphasis on PUMA’s more fashion forward ranges, as it continues to post growthin its performance categories football, motorsport, running and sailing. The Hussein Chalayan brand will become part of the PUMA Group, joining sportlifestyle brand PUMA and outdoor lifestyle brand Tretorn, which was acquired by PUMA in 2001.

Cyprus born Chalayan spent his early years in Northern Cyprus. He graduated from Central Saint Martins School of Art with an honours degree in fashion. He has been named "British Designer of the Year" twice for his innovative collections and performance-based fashion productions. Known for pushing the boundaries of fashion with technology, Chalayan’s talent goes beyond fashion with many of his pieces considered works of art. In 2003, he directed his first short film Place to Passage which was screened in the Truman Brewery in London. He has continued his career in film with pieces such as Absent Presence and Compassion Fatigue. With the former, Hussein Chalayan represented Turkey at the 51st Venice Biennale in 2005.

As an artist, designer and filmmaker, Chalayan has a passion for culture and life taking inspiration from philosophy, architecture and anthropology.

Classic football shirts     Player Shirts     All Football shirts      Rare shirts      Cheap shirts   

 Football Boots         Balls         Football Memorabilia      Shirts ending soon     Match worn shirts

 

 

Comments (9)

  1. fsc

I TELL YOU WHAT LADS A CANNIT WAIT TILL THEM HATS CUM ORRT, THERES SUMMIT SPECIAL BWT WEARING A TRACTOR ON YOUR HEAD. CHEERIO NOW KEEP SMILING signed MR AND MRS LOVEJOY

 
  1. fsc

Finally, a designer that will make big hats and fancy dresses for the pitch! I can\'t wait!

 
  1. Erry

I like it too! :-)

 
  1. GEISER MENOIA

Yes Jay29ers, this is a team that I created.<br /><br />Sorry for my bad english.

 
  1. Paul - curswine

Made very classy, well done!

 
  1. GEISER MENOIA
  1. steve

Nice lettering

 
  1. Guest

Thats pretty good:cool:

 
  1. Jay

Love the sponsor. Works really well. I take it this is a made up team?

 
There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Guangzhou Evergrande 2018/19 Nike Home Kit

Guangzhou Evergrande 2018/19 Nike Home Kit

This is the new Guangzhou Evergrande Taobao F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Shanghai SIPG 2018/19 Nike Home Kit

Shanghai SIPG 2018/19 Nike Home Kit

This is the new Shanghai SIPG F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shanghai Shenhua 2018/19 Nike Home Kit

Shanghai Shenhua 2018/19 Nike Home Kit

This is the new Shanghai Greenland Shenhua F.C. 2018/19 Home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Seongnam 2018 Umbro Away Kit

Seongnam 2018 Umbro Away Kit

This is the new Seongnam FC 2018 away kit by Umbro. The new away kit will be used during the 2018 K League 2, which will be the sixth season of the K…