Typography

 

 

 Puma Dassler brand's Spring/Summer 2008 Back to the Future collection, inspired by the idea of time travel, adolescent created a short movie voyaging through Dassler's legendary heritage to return with hints of the forthcoming modern-vintage collection.

180Amsterdam showed us some Adi Dassler history with their Adi dassler commercial from a few months back, and they even invited footballshirtculture.com to talk about this highly rated adidas commercial in the beautiful city of Amsterdam. It turned out to be a pleasant and interesting meeting by the way.

Now, to introduce Puma Dassler brand's Spring/Summer 2008 Back to the Future collection, inspired by the idea of time travel, adolescent created a short movie voyaging through Dassler's legendary heritage to return with hints of the forthcoming modern-vintage collection.

Adolescent uses Dassler's updated hexagonal logo as a lens travelling through a space/time odyssey. A robotic female voice, reminiscent of classic sci-fi films of the 70s and 80s, narrates how Dassler, established in 1948, evolved into the world-renowned Puma brand sport fashions. Now Dassler is back with high-end collections created by the Dutch designer Alexander van Slobbe and adolescent helped launch the re-branding last year working with the Puma team in Amsterdam, London, and Boston.

Adolescent uses Dassler's updated hexagonal logo as a lens travelling through a space/time odyssey. A robotic female voice, reminiscent of classic sci-fi films of the 70s and 80s, narrates how Dassler, established in 1948, evolved into the world-renowned Puma brand sport fashions.

The collection mixes future and past, as illustrated by sepia photographs of craftsman from the old factories juxtaposed with hints of '08 color-schemes and fabric technologies. adolescent's twist on time travel: realistic images of our amazing universe -supernovas! - combined with elements of the future as viewed from the recent past -pixelated teletype!- illustrate perfectly Dassler's timeless, yet always indefinably hip, style.

 

 

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