In 2001 Peace One Day achieved its primary objective; having the UN general assembly adopt a resolution by all UN member states to formally establish an annual day of global ceasefire and non-violence. This International Day of Peace was September 21st.
To help raise awareness of peace one day , PUMA played a key role at a major gala event at London’s Royal Albert Hall where PUMA announced its long-term partnership with the organization.
Jochen Zeitz, CEO and Chairman: "We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day. Within our commitment, we will develop a special charity football collection, available in 2008. We are delighted to be a strong and long-term partner of this exemplary initiative."
PUMA has a proven track record in fundraising initiatives such as supporting the United for Africa charity during the World Cup. Peace One Day is another important charity organization that PUMA can help by offering its expertise in Sportlifestyle and creating desirable products to benefit the cause.
On September 21st, 2007 PUMA announced the plans for its Peace One Day football collection, which will be unveiled at the African Cup of Nations in January 2008. PUMA’s already established relationships with its African football teams ensures this exciting football collection will be seen on some of Africa’s leading players throughout the tournament - during which a key part of shooting the second Peace One Day documentary takes place. An exclusive press screening of the first award-winning documentary will be organized by PUMA prior to the Royal Albert Hall event.
The PUMA Peace One Day collection consists of a specific designed Peace One Day football and accessories and will be sold world wide beginning in May 2008 – with the goal that all products related to this fundraising will ultimately be sourced and manufactured in Africa .
Peace One Day founder Jeremy Gilley states, "One thing I've learned is that football and other sports have the potential to bring people and communities together in a fun and meaningful way. With the help of Puma we will take the message of Peace Day to hundreds of millions of people over the coming years. Through One Day, One Goal we will work to create football matches in every country of the world on 21 September."