At a press conference held in the Landmark Hall in Yokohama, adidas and Kaká proudly presented the new adidas football line to the public: adiPURE. Kaká, star player of AC Milan and Brazilian national team player, received his new, extremely classic and highly elegant black & white football boots.
Kaká opened a black marble shoe box made especially for him and unveiled his new handcrafted adiPURE football boots.
At the event, Kaká wrote his personal advice for all passionate football players on the lid of the marble shoe box. "Only when you have a true feel for the ball can you truly make it do what you want." This individual piece of advice from Kaká for football’s up-and-coming players will be featured worldwide on all adiPURE shoe boxes, in the ad campaign and at POS. The accompanying communications activities will be rolled out worldwide in January 2008. Kaká will wear his new adiPURE football boots in all games as of now.