At a press conference held in the Landmark Hall in Yokohama, adidas and Kaká proudly presented the new adidas football line to the public: adiPURE. Kaká, star player of AC Milan and Brazilian national team player, received his new, extremely classic and highly elegant black & white football boots.
Kaká opened a black marble shoe box made especially for him and unveiled his new handcrafted adiPURE football boots.
At the event, Kaká wrote his personal advice for all passionate football players on the lid of the marble shoe box. "Only when you have a true feel for the ball can you truly make it do what you want." This individual piece of advice from Kaká for football’s up-and-coming players will be featured worldwide on all adiPURE shoe boxes, in the ad campaign and at POS. The accompanying communications activities will be rolled out worldwide in January 2008. Kaká will wear his new adiPURE football boots in all games as of now.
At the heart of this new football boot made of fine, shiny leather is incredible elegance. The name "adiPURE" symbolizes the main features of the handcrafted football boot: pureness, simplicity, naturalness and elegance. However, the key benefit of this boot is its fantastic fit. The high-quality materials, soft leather and pre-moulded sockliner provide outstanding comfort as well as an excellent, natural feel for the ball. The adiPURE football boots in black/white and white/black, together with matching apparel items, will be available at retail from the end of January.
The launch of the adiPURE line marks a further milestone in the adidas football segment. Alongside the popular adidas PREDATOR® models and the various F50 football boots, adidas is now extending its comprehensive range of innovative and highly functional football boots with the adiPURE. All the players wearing adiPURE are true footballers like Kaká and Robin van Persie who know and live the game and inspire their team colleagues with their natural elegance.
adidas players relying on the new adiPURE football boots include: Kaká (AC Milan), Robin van Persie (Arsenal FC), Frank Lampard (Chelsea FC), Philipp Lahm (FC Bayern München), Xabi Alonso (Liverpool FC), Vicente (FC Valencia), Alessandro del Piero (Juventus Turin), Karim Benzema (Olympique Lyon), Christoph Leitgeb (Red Bull Salzburg), Yoann Gourcuff (AC Milan) and David Trézéguet (Juventus Turin).