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Middlesbrough’s kit manufacturer Errea have revealed that the club’s new 08/09 home and away shirts are resistant to water and other liquids thanks to unique technology that utilises silver and titanium in the shirt fabric.

Errea’s marketing manager Fabrizio Taddei believes supporters will be amazed by the technology too.

“Middlesbrough are the first and only football club in the world to have utilized this unique material in a football shirt,” said Fabrizio.

“The new shirts are not only fully waterproof but are also resistant to other liquids,” he continued.

Errea are at the forefront of incorporating new scientific breakthroughs into the manufacture of sportswear and utilised ‘nanotechnology’ to make the water-resistant nature of Boro’s new shirts possible.

Nanotechnology is an emerging science which involves working with matter on an ultra-small scale, using individual atoms and molecules.

Fabrizio explains: “Whereas other clothing is often made waterproof through a coating process, tiny particles of titanium and silver have been woven into the yarn of Boro’s new shirts to create a unique fabric.

“We are confident that the new technologies utilised in the manufacturing of the shirts will be appreciated by the players and the supporters.”

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Lukas Podolski, Bastian Schweinsteiger, Philipp Lahm and Tim Borowski will have felt a strong sense of deja-vu as they stepped onto the catwalk in Bayern's brand-new kit for 2008-9. The background music was Seven Nations Army singing "The white stripes“, the official Euro 2008 pre-match anthem which Lahm and Co last heard on 29 June ahead of the tournament final in Vienna.

The occasion on Tuesday was the official unveiling of the club's new away and Champions League strips at the Allianz Arena, in a show staged by premium partner and equipment supplier adidas. "Both kits are wonderfully successful," commented head coach Jürgen Klinsmann.

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AFC Bournemouth officially unveiled the new home kit for the 08/09 season made by Carbrini from new sponsors JD Sports.

The new sponsorship package is a three year deal and as kit manufacturers and sponsors, the arrangement will see one of JD's exclusive youth fashion brands, Carbrini Sportswear emblazoned across all home, away and replica tops and shorts.

AFC Bournemouth Chief Executive Alastair Saverimutto said, "This is the biggest sponsorship package in the club's history and we're delighted to be working with such a well-known worldwide brand that is JD Sports. This is a very exciting sponsorship package for the football club and we're looking forward to working closely with them in the future."

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Shrewsbury Town unveiled their new kits for the upcoming 08/09 season at a special press launch. Town players and top London models joined together on Monday night to launch Shrewsbury Town's brand new home and away kits and leisure wear from Prostar. The new range of Prostar Team Kits, Training and Leisure Apparel were unveiled with a Fashion Show.

Shrewsbury supporters got their first opportunity to see the kit in the flesh as Town played West Bromwich Albion in a pre-season friendly wearing the new home outfit which has been manufactured by Prostar.

everton

Everton’s kit manufacturer Umbro decided to pull the original set of 08/09 shirts after suffering problems with its producers in the Far East. It is understood there were subsequent quality problems with kits produced for Everton and two other Premier League clubs. 

Umbro would not comment specifically on the quality of the first batch of Everton strips, although the club promised fans that kits going on sale this Thursday would be “of the highest possible standard”. 

An Umbro spokesman said: “The Everton kit delay was due to logistical issues in the Far East.

“We are 100% dedicated to providing clubs and supporters with the highest-quality kit and this will always be our number one priority.

“We produce millions of licensed products per year and take every step to ensure the highest-quality product is delivered to clubs and supporters.”

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Coventry City unveiled their brand new 08/09 away Puma kit ahead of its official release on Saturday 2 August.

Fans got their first look at the highly anticipated black away strip with gold trim, by global sportswear manufacturers Puma, at the official release of the Sky Blues' home kit.

One noticeable difference to this season's away strip is the addition of alternative sponsor StadiArena.

Part-owned by head sponsors the Cassidy Group, StadiArena specialises in converting open-air stadiums into indoor arenas within minutes, providing new revenues to clubs, whilst also delivering legacy and community facilities.

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Blackburn Rovers fans will be able to snap up the club's exciting new 08/09 away shirt next week. The away kit will be in stock at the Roverstore from 9 o'clock on Thursday (July 24th).

The launch was initially delayed last weekend due to a manufacturing problem involving kit supplier Umbro, but Rovers have succeeded in getting a new date in double quick time.

"We have worked hard, in conjunction with Umbro, to get this new date which can only be good news for everyone concerned," said Simon Williams, head of commercial and marketing at Ewood Park.

 

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Adidas and Milan launched the new official home, away and 3rd kits and the new integrated communication project "Sign for AC Milan"

New AC Milan signing Ronaldinho will wear the number-80 shirt this season, the club said on Monday.
The Brazilian forward, twice world player of the year, chose the number because it corresponds with the year of his birth.

Ronaldinho usually wears the number-10 shirt but that is already taken by veteran Dutch midfielder Clarence Seedorf and Milan vice-president Adriano Galliani revealed that no-one at the club would force a player to relinquish a shirt number.

"We've never asked a player to give up his number and we won't do it this time," said Galliani. "That would show a lack of respect. The 10 is Seedorf's, he has it and no-one has tried to convince him to give it up to Ronaldinho."

The club's shirt manufacturer Adidas said they have already received 11,000 pre-orders for replica Ronaldinho shirts.
 

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Wigan Athletic already wore the new home kit for the very first time on the  Austria pre-season tour on 19th July.

In addition to the new home kit a new 08/09 away shirt will be launched tomorrow with the team again due to wear this new away kit during pre-season.

Wigan Athletic E-Squadhave been given the opportunity for a sneak preview in advance of the official launch this morning and got a first glimpse of the new Wigan Athletic away shirt for the new season.

JJB Sports Chief Executive Chris Ronnie said "It is with great pleasure that we continue our long association with Wigan Athletic. JJB Sports have signed an extensive deal with the well known and popular American and European Sports brand Champion.

The Champion brand is a New and Exclusive Sports Brand to JJB Sports and Champion products are already available within JJB Sports Stores with sales being very positive. We are looking forward to introducing the Champion brand to Wigan Athletic."

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West Ham United revealed the new 08/09 home kit made by Umbro. Officially launched on Wednesday 30 July, the brand new Umbro strip is available exclusively via the club from the Lakeside Shopping Centre and Boleyn Ground stores.

To help fans young and old and of all sizes get their hands on the kit that will be worn by Alan Curbishley's men throughout the 2008/09 season, the two shops will open early at 8.30am on the launch day and also on Thursday 31 July.

The claret and blue kit which has been made using Umbro's new Trilogy fabric, a thermodynamic performance-enhancing material designed to control vapour, moisture and heat. The new kit has a unique contrast v neckline featuring a white mock collar, solid sky sleeves and tonal striped jacquard throughout the main body.

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