ITV documentary which charts the stratospheric rise and fall of football replica kit pioneers Admiral, from its beginnings as a maker of nuns' knickers to its role in kick-starting a new multi-billion pound sportswear industry with their brand new strips.

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Football clubs will be banned from signing shirt sponsorship deals with betting companies under a Labour government, as the party pledges to tackle a “hidden epidemic” of addiction and protect children from early exposure to gambling.

The policy, unveiled by deputy leader Tom Watson, is understood to be the first of a series of proposals to curb the power of gambling firms, ramping up pressure on the government ahead of its own review of the industry.

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The Ireland football team will end the World Cup qualifying campaign with a new kit sponsor after severing their 23-year association with Umbro.

American firm New Balance will take over the contract from August, with Martin O'Neill's side due to wear the new brand for the first time against Georgia on September 2.

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From the start of next season Premier League clubs will wear shirts adorned with a new set of names and numbers. In a first change for 10 years to the names and numbers used in the Premier League, there will be five approved colourways: white with black details and black, navy, red, and yellow; all with white details.

The Premier League and Official Partner Sporting iD have worked closely to develop the modern and vibrant designs, featuring updated lettering which aligns with the Premier League's visual identity and includes the new logo introduced from this season.

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As Chinese pre-season football recently kicked back into action, Simon Chadwick was involved in a Twitter exchange involving several people based in China. The essence of the conversation was that China does not understand sponsorship (particularly football shirt sponsorship).

As the United States prompted and sustained 20th century sports sponsorship, in turn exporting its practices to the rest of the world, China was closed to its effects. But now things are changing, as sponsorship also becomes an integral part of the Chinese sports landscape.

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