Newcastle United has revealed the commemorative crest that will be used to honour the club’s 125th anniversary season.

The gold and silver design is based on the Magpies' existing crest - itself based on the Newcastle upon Tyne coat of arms - and a golden adornment has been added to mark the milestone year.

Juventus, the current Italian champions, have unveiled a new club crest. The new logo, which will be in use from July 2017, represents the very essence of Juventus: the distinctive stripes of the playing jersey, the Scudetto – the symbol of victory – and the iconic J for Juventus.

These three elements make up the DNA of Juve. The black and white stripes are the defining trait of the new visual identity and can be adapted to fit any setting. The Scudetto represents the club’s determination to strive for victory, now and forever. And finally, the J – that most distinctive of initials – occupies a special place in the heart of every fan.

Atletico Madrid have presented their new crest for the 2017-18 season onwards. The badge is the product of the Club’s work together with the prestigious communication and graphical design studio Vasava.

The symbol that the players will wear on their chests next season promotes the club's historical legacy respecting the formal consolidated structure, reinforcing the identifying elements that are part of the Club’s DNA and recovering others such as the deep blue of the founding badge and the curved shape of 1903.

Brentford FC revealed their new crest for the 2017/18 season onwards.

Over the past 18 months they’ve been on a journey to better demonstrate who they are to the wider community, to try and make more of the unique aspects of Brentford FC.

AS Roma Unveils Updated Brand Identity

AS Roma, upon completing its 86th year of competition, introduces an updated brand identity system that honors and builds on its rich history, highlights the club’s connection to Rome and modernizes one of the most beloved brands in football and establishes the visual direction for the Club for years to come.


OGC Nice Reveal New Crest

The French Ligue 1 club OGC Nice have unveiled their new crest.  Worn atop their 2013-14 shirts in the side's final home game of the season - their last match at the Stade Municipal du Ray - the logo features a more intricate depiction of the eagle emblem and removes the reference to the Côte d'Azur.