JD sports are really pushing it with their fifth sponsorship deal after signing Charlton Athletic, Dundee United, Bournemouth and Luton Town earlier.


Oldham Athletic have also launched a new three-year kit sponsorship deal with the UK's leading sports fashion retailer, JD Sports. As kit manufacturers and sponsors, the arrangement will see one of JD's exclusive youth fashion brands, Carbrini Sportswear emblazoned across all home, away and replica tops and shorts.


The agreement marks a return to Boundary Park for JD Sports. The company first sponsored Latics during the 1992 - 93 season when Athletic became one of the founding teams of the Premier League and went on to support them for another three years.


Oldham Athletic's chief executive, Alan Hardy said:

"We are delighted to renew acquaintances with JD Sports once again after a successful period of sponsorship with them back in the 1990's which saw their name on Latics' shirts when we played Manchester United at Wembley in the FA Cup semi-final in 1994.


Everton officially unveiled the new 08/09 away kit is made by Umbro.The Toffees will be sporting a white shirt with a two thin bands - navy and grey - going from shoulder to shoulder. The kit is completed by navy shorts and socks.

Also available is the all-black goalkeeping kit that will be sported by Tim Howard this term. They will be using navy numbers and letters on the away shirt this season, rather than black as in previous years.

Available soon in the FSC shop




Cambridge United have unveiled new home shirt sponsors for the forthcoming season.


For the next year United's distinctive black and amber striped home shirt will bear the name and logo of Global Self Drive, who will also provide the club with a new minibus for the players as part of their sponsorship.


Last season's home sponsors, the estate agency firm haart, have been permitted to withdraw from the second year of their sponsorship due to the depressed state of the housing market.


 CUFC Chairman Philip Law explained, "haart were good to us over the shirt sponsorship for the Play-off Final at Wembley, when they stepped aside to allow our long-standing away sponsors Kershaw to have their logo on the shirts that day, and we have reciprocated by letting them out of the second year of their sponsorship."


Partick Thistle and Greaves Sports  unveiled the club’s new pink and grey hooped 08/09 Puma away kit – a first for Scottish football – which will debut when worn by the players against Forfar on Tuesday evening. 

The strip is the first ever pink jersey in Scottish club football and was chosen by the club and Greaves Sports to help set the Jags apart from their rivals.

European teams such as Benfica, Palermo and Juventus have all worn pink strips in recent years but, Scotland’s Rosebery strip aside, the trend to ‘think pink’ has yet to hit these shores.


Club Brugge played in a new Cup outfit in the friendly match against Lille. In collaboration with sponsor PUMA, there's been a special chocolate brown outfit designed in honour of the 40th birthday of PUMA's oldest football boot, the PUMA King. 

The anniversary of the PUMA King football boot is celebrated with 8 Puma sponsored clubs in Europe, including Club Brugge. Next to the kits each team has a special collection of extensive fan wear.

Each garment has two stripes, inspired by Johan Cruyff. During the World Cup of 1974 Cruyff wore Puma football boots and refused to wear the Adidas 3-stripe on his kit because of his sponsorship deal with puma. Cruyff ended up playing with 2 stripes on his shoulders that tournament.

Club Brugge also have the new 08/09 home and away kits made by Puma available in their shop

Frontline Football


Independiente Rivadavia unveiled the new 08/09 home and away kits made by Puma.

Rivadavia play in the Argentinian National B Division so they are really not that important. Their kit launch is worth a mention though..



To celebrate the PFA's centenary, Manchester Art Gallery opened The Beautiful Game exhibition, a selection of the association's art collection, including 20 significant works and a host of football memorabilia. The Beautiful Game sees over 20 significant works on loan from the PFA in celebration of its centenary year.

From posters to paintings and cartoons to ceramics, the collection includes a wealth of football related material acquired by the PFA under the leadership of Gordon Taylor.

Striking images to feature in the exhibition range from depictions of world famous football stadiums to scenes of amateurs having a kick about in the park. The works range from early 20th century pieces, such as a program and souvenir from the England Cup Final in 1906, through to a series of contemporary posters specially commissioned for the PFA's centenary year.

Among the exhibition highlights is Going to the Match, one of Lowry's best-loved works, portraying Bolton Wanderers fans on their way to a game. This prestigious oil painting is being shown alongside artworks by Glen Baxter, Willie Rodger and Peter Blake (perhaps still best-known today for his iconic cover design for Beatles' album Sgt Pepper's Lonely Hearts Club Band.)

Speaking about the exhibition, the PFA's Chief Executive Gordon Taylor said: "For a long time we have been corporate members of Manchester Art Gallery and as such I am delighted to be celebrating our centenary year with this exhibition.

Following the Adidas Dream Big Campaign, Adidas and 180 launched the Dream MLS campaign with the Boston Episode featuring New England Revolution Defender Michael Parkhurst.


Parkhurst is an Irish-American and thus holds an Irish passport, he has declared that he would be willing to play for the Irish if his American ambitions never come to fruition. Parkhurst was called up to the United States National Team for the 2007 CONCACAF Gold Cup, and earned his first cap against Trinidad & Tobago on June 9, 2007, thus eliminating any further possibility of playing for Ireland.


Linfield and Lucy Evangilista launched the new home kit for the 08/09 season made by Umbro.

On closer inspection of the picture you will see that actually the shirt has been ripped to allow for a more ‘sultry’ shot of Miss Evangelista.

And it seems that once the Linfield bosses saw this and a few other artfully ripped-shirt shots they had them withdrawn from public perusal. In reports the photographs are described as ‘provocative’.

One of the pictures shows former Miss Northern Ireland Lucy Evangelista lying on her back with the club colours covering only her cleavage as her midrift is fully exposed. The sultry shot is believed to be one of six removed by the club from the website following complaints.

Linfield Football Club was remaining tight-lipped over claims 'sexually provocative' pictures had been placed on their official website.