Fiorentina unveiled their new home, away and 3rd football shirts for the 2007/2008 season on their official club website. ACF Fiorentina is an Italian football club based in Florence (Firenze), Tuscany.

The club's traditional colors were originally red and white but were changed to purple and white in 1928; since then, the club has been generally known as "i Viola" (the purple ones).

Southend United home kit 07/08 made by Nike

Southend United have launched their brand new kit for the coming Coca-Cola League One season today on southendunited.co.uk

The Blues will be lining up in a new strip as they aim to gain promotion back into the Championship. Following record shirt sales with Blues supporters last season, this years kit is expected to prove just as popular with Southend fans .

 The announcement by the Portman Group, which represents Britain’s main drinks companies, comes just days before the government announces its new alcohol strategy.

Replica football shirts sold to children will no longer carry the logos of alcohol-industry sponsors under rules as unveiled in June 2007.

Drinks firms sponsoring sports teams have agreed that it is inappropriate for children to wear shirts advertising alcohol brands.

The announcement by the Portman Group, which represents Britain’s main drinks companies, comes just days before the government announces its new alcohol strategy.

It will be seen as a gesture by the multi-billion-pound drinks industry to head off more draconian government action amid concern about soaring levels of alcohol abuse among the young.

The government’s new alcohol strategy is expected to require pubs, supermarkets and off-licences to display alcohol health warnings at the bar or tills, as well as labels on drinks bottles and cans. Details of the scheme are being negotiated between the Department of Health and the drinks industry.

 Linfield Football Club is pleased to announce the launch of the eagerly awaited, new 2007-08 UMBRO away kit. Entertainment and refreshments will be available as the "Back to Back Double Winners" put on sale a striking new kit, produced by leading kit manufacturers and faithful club sponsors, UMBRO.

Linfield Football Club is pleased to announce the launch of the eagerly awaited, new 2007-08 UMBRO away kit. Entertainment and refreshments will be available as the "Back to Back Double Winners" put on sale a striking new kit, produced by leading kit manufacturers and faithful club sponsors, UMBRO.

 It is a new away kit which is sure to be a massive hit with all Linfield supporters and it is sure to be a top seller over the busy summer season.

Lending their support to the occasion will be a number of players from David Jeffrey’s first team squad.

They are looking forward to meeting and greeting the club’s supporters and they will be available for the photo opportunities, much sought after by many Linfield supporters.

Adidas and Ajax unveiled their new Adidas Ajax shirt for the 2007/2008 season. Through placement of the 3 Andreas-crosses on the red part of the shirt, the club shows the logo of the city of Amsterdam. Adidas and Ajax unveiled their new Adidas Ajax shirt for the 2007/2008 season. Through placement of the 3 Andreas-crosses on the red part of the shirt, the club shows the logo of the city of Amsterdam.

The Andreas-crosses are "pressed" within the high-quality 3D structured material of the shirt. The fabric has a 3D structure to make it "breathe" in a better way. Adidas made the Andreas-crosses logo's by pressing them within the 3D structure of the shirt. So there are 3 "flat" Andreas-crosses within the 3D structure of the shirt without printed matter or other additions at the shirt.

Ajax Fans can be happy. Through the use of this design technique, a striking new Ajax shirt was born, without changing the club's so characteristic basis shirt design.

 Preston North End's 2007/08 home Replica Strips have been officially unveiled for the coming season.

Preston North End's 2007/08 Replica Strips have been officially unveiled for the coming season. The new home replica strip goes on sale on Saturday 16th June from PNE Shop but orders can be placed right now.

 Fans can also pre-order the new away strip today with an expected general release in July. The home and away kits see the continuation of PNE's successful partnerships with Club Sponsors Enterprise PLC and manufacturers Diadora. Both the kits and selected clothing from this season's leisurewear range were officially unveiled to hundreds of golden ticket winners, clients and attending media at the Club's Replica Kit Launch Event on Thursday night. North End Chairman Derek Shaw said: "It is an exciting event every year when we unveil the new kit and this year's are of excellent design and quality.

United today launched home and away strips for 2007/08, continuing the club’s very successful relationship with hummel as kit supplier, Anglian Home Improvements as the club’s main sponsor and shorts sponsors Ole International. Dundee United today launched home and away strips for 2007/08, continuing the club’s very successful relationship with hummel as kit supplier, Anglian Home Improvements as the club’s main sponsor and shorts sponsors Ole International.

The new strips are a first for the club in that they are based on a fans’ survey that took place towards the end of last year, the home kit being a clear winner among the fans who responded.

The strips are therefore unique to the club.

The replica strips will be available in the club shop and online from July 10. Pre-sales are now being taken at the club shop.

 

 West Ham United is delighted to reveal their brand new home kit for the 2007-08 Barclays Premier League campaign.

West Ham United is delighted to reveal their brand new home kit for the 2007-08 Barclays Premier League campaign.

Manufactured by new technical partners Umbro and emblazoned with the logo of the new principal partners XL.com. The new kit goes on sale exclusively through official outlets on Saturday (June 16) but you can pre-order yours now simply by visiting their brand new online megastore.

You can get your hands on the brand new West Ham United kit as soon as it is launched this Saturday, June 16. Our stores will be opening early to cope with demand as the exciting new design is unveiled.

 Bwin, the world leader in online gaming, will sponsor Real Madrid's football teams for the next three years according to the deal that was presented today in the Presidential Balcony of the Santiago Bernabéu Stadium.

Bwin, the world leader in online gaming, will sponsor Real Madrid's football teams for the next three years according to the deal that was presented in the Presidential Balcony of the Santiago Bernabéu Stadium. The event was presided over by Real Madrid President, Ramón Calderón and Co-CEO of Bwin, Manfred Bodner. Raúl González, captain of the First Team, unveiled the new shirt that will carry the name of the new sponsor.

The deal presented today marked a strategic alliance between two leading companies in their respective industries and grants Bwin the rights to use the image of Real Madrid as an international communication platform. The primary motive for striking the deal is that both brands coincide in their dedication to maintaining and promoting sports, as well as the shared values of leadership, dynamism, and technological innovation, which will allow both entities to emotionally connect with millions of followers around the world.