psv_08_09_away_kit_nike.jpg

After the release of the white away kit last year, according to tradition is now the 08/09 home kit's turn. In recent weeks there has been much speculation about the new shirt since PSV spread mysterious movies with the new shirt through its website and in cooperation with YouTube

Where the previous home kit focused on the history of the club and was elected for the traditional look, there are some more modern changes in the new 08/09 PSV shirt. There is also attention paid to the sporting elements like a well-balanced V-neck in black for a little more contrast. It is one of the details that kit manufacturer Nike and PSV both agreed to.

The basic look of the shirt, with red and white stripes, is not affected. One striking change to the shirt is the rear. This shirt has the upper part striped in red and white. However, a smooth red surface maintained for the number on the back, a requirement from the UEFA.

adidas_euro_2008.jpg

The German sportswear company Adidas said on Monday that Euro 2008 football-related sales were already 50 percent stronger than during the championships in 2004.

Chief executive Herbert Hainer said. 'We will be about 50 percent above our sales level in 2004, when the championship was held in Portugal,' Hainer told journalists at a news conference.

Adidas in 2004 posted football-related sales of about 800 million euros, which rose to 1.2 billion euros in 2006, when the World Cup was held in Germany, Adidas' home country.

Hainer affirmed earlier statements saying the company has already reached some 80 percent of its targeted full-year football-related sales for this year. The German sporting goods giant has already reached its goal of selling 1 million German national team shirts during the championship, which is pitting 16 national teams against each other.

Frontline Football

preston_north_end_diadora_home_away_kit_08_09.jpg

Preston North End unveiled their new home and away kits for the 2008/2009 season. The new kits are designed by Diadora and have retained many of the traditional elements of Preston North End shirts from years gone by, including an all-lilywhite shirt and a return of the hooped socks.

It has already been a huge hit with PNE fans with hundreds pre-ordering to ensure they got their hands on it first. The players are also looking forward to wearing what it the most traditional looking PNE strip for many years. The yellow away kit is favoured by many PNE supporters and the kit has a contemporary sports design made to compliment the retro classic style of the home strip.

dundee_united_08_09_hummel_kits.jpg

Dundee United unveiled their new 08/09 home and away kits made by Hummel with the new kit sponsor Carbrini Sportswear, which is owned by the UK’s leading sports fashion retailer, JD Sports.

The arrangement will see Dundee United’s kit carry the logo of one JD’s exclusive youth fashion brands, Carbrini Sportswear, on all home and away and replica tops. JD Sports will also become the Club’s shorts sponsor.

Dundee United Chief Executive Stephen Thompson said, "We are delighted to announce this new sponsorship deal and to be associated with such an established name in sports fashion retail. Our current deal expired at the end of the season and following detailed discussion with several parties, we were delighted to secure an early commitment from JD Sports."