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Adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. At the Vienna Prater, a Petr Cech likeness 42 meters in size sporting eight arms holds even the most impossible shots – and in front of the MuseumsQuartier in Vienna, fans can marvel at giant-sized football boots which are the bigger than life versions of what some of Europe’s best players will be wearing during the tournament.

These spectaculars were developed by adidas and their advertising partner TBWA Berlin (180/TBWA) as highlights of the current ‘Dream Big’ campaign by 180 Amsterdam (180/TBWA) especially to capitalize on the UEFA EURO 200 excitement.

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Swansea City unveiled their new 2008-2009 home kit for the Championship made by manufacturer Umbro.

The Swans have retained their famous black and white colours and will once again be sponsored by Swansea.com. Swansea City's vice-chairman, Leigh Dineen, said: "As a club we worked extremely hard to attract a brand partner that matches the huge ambition of this football club.

"As our support has continued to grow substantially over the last few seasons, the demand to satisfy our fans' merchandising needs has also increased dramatically.

"This kit, together with our new range of leisurewear, will help take us to a new level and I'm sure the fans will be delighted with the quality and range of merchandise for the coming season in the Championship.''

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Burnley revealed the new away kit to be worn for the 2008/09 Championship season made by Errea.

Complimenting the predominantly claret home shirt the Errea-produced away kit sponsored by Holland's Pies, sees Burnley return to a sky blue shirt with a round-neck design which features a claret flash and is accompanied by claret shorts with a blue trim.

Claret socks will complete the new kit, which again utilises revolutionary 'Active Dry' technology, which is at the cutting-edge of research in technical fabrics, incorporating a fabric that draws moisture away from the body as a step towards improved sporting performance.

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Charlton Athletic have signed an shirt sponsorship deal with the UK's leading sports fashion retailer, JD Sports.

Charlton unveiled the two new Joma kits that the Addicks will wear during the 08/09 Championship campaign. One of JD Sports' youth fashion brands, Carbrini Sportswear, is emblazoned on the front of the jerseys under the agreement, and will become the predominant brand at The Valley.

And new Charlton signing Mark Hudson and promising winger Scott Wagstaff were selected to model the new strips for the first time.

Charlton chairman Derek Chappell said: "We are absolutely delighted to be associated with JD Sports, and delighted that they have shown such confidence in the club ahead of next season. I believe it's going to be a fruitful partnership for both parties."

He added: "These are difficult times for clubs seeking sponsorship deals, given the current financial climate, but we are thrilled that JD Sports see the value of being associated with Charlton and all that the club represents."

Unveiling their two strips for the coming 2008/09 campaign, which have again been manufactured by Spanish firm Joma, Charlton revealed a new red design featuring white side panels and a further white horizontal panel across the chest.

The away kit is white with black side panels and a red and black stripe across the chest.

JD Sports will stock replica Addicks shirts in stores close to The Valley and in key Charlton-supporting areas, and the deal includes a series of bonuses based on the club's success in the league and cup competitions.

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Everton will be launching a brand new kit for the 2008-09 season but there will be a significant change to the junior versions. Everton will become the first English club to completely strike alcohol sponsorship from their kids shirts. Following a recommendation from the Portman Group, the club has decided that all junior replica jerseys and training range will not carry the name or logo of the main sponsor, Chang.

The Portman Group is supported by the UK's leading drinks producers and is concerned solely with the social responsibility issues surrounding alcohol.

The Group's Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks was introduced in 1996. The Code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only.

Everton Chief Executive, Keith Wyness, explained the club’s stance on this issue: "As a Premier League football club we are all too aware of our social responsibility, especially towards our younger supporters, and we are only too pleased to adopt this policy for the new season."

David Poley, Portman Group Chief Executive, added: "Everton is leading the way by becoming the first English club to remove alcohol branding from all children's replica sports shirts.

"No drinks company would deliberately set out to target children, it’s an unwanted side-effect of sports sponsorship. Hopefully, fans will appreciate why the industry does not want children to be viewed as walking billboards for their drinks."

Frontline Football

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With up to 20 per cent of supporters who do not normally buy a replica shirt bombarding fanzines and the club’s official website to say they would now be more than happy to shell out on one, it appears Acorns’ dreams of one being able to care for all 1,600 children in the region who have life-limiting conditions will move a step nearer to reality.

That is fantastic news for John Greenfield, head of merchandising sales at Villa, who is now predicting up to 100,000 Villa shirts will be sold throughout the world next season – getting the Acorns’ name spread across the globe.

Greenfield said: "There is no doubt that the shirts will be extremely popular this year now that they are promoting a charity which is an incredible cause and close to the hearts of many of us.

"We are already hearing from fans who do not normally buy a football shirt but who will be considering doing so this time because they are proud of this association between the club and a charity which does such incredible work with sick children and their families.

"But it is not just this gesture which has seen shirt sales rise. The biggest denominator is success on the pitch as can be reflected in sales over the last two seasons.

"In the 2005-6 season we sold 32,000 shirts throughout our Villa Village stores and last season we sold 41,000. We do not have figures back from our manufacturer Nike on overall shirt sales from outlets worldwide but we estimate some 79,000 Villa home and away shirts were sold over all and that does not include training kits, tracksuits and so on.

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Everton revealed their new Home and Goalkeeper kit for the 08-09 season made by Umbro. Everton's new home kit features a number of state-of-the-art innovations in kit design.

The shirt is anatomically cut in order to emphasise the athleticism of the player, incorporates a trilogy back panel developed to include a zonal bodymap mesh design and a twill mesh body fabric that makes the shirt lightweight and breathable.

It has certainly made an impression on skipper Phil Neville, who said: "We all like to look the part on the pitch in terms of the kit and the boots we wear. This kit is really nice and I am sure the fans will enjoy wearing it.

"Our fans are great in terms of the numbers of them who wear the shirt and it looks great on a matchday. It would be nice to have a lot of success in this kit.

"Our aim is to do well and it would be great to enjoy wearing this kit up and down the country and in Europe for this great club next season."

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FourFourTwo, has signed its first ever shirt sponsorship deal with a football club. Swindon Town have announced that they have signed a 3 year shirt sponsorship deal with Britain's biggest selling monthly football magazine.

In a coup for its new owners, Swindon Town Football Club will carry the distinctive brand logo on its shirt next season and feature extensively in the pages of FourFourTwo and on its newly revamped website FourFourTwo.com.

"We wanted to secure a tie up with a Football League team to get beneath the surface and show our readers, on both a monthly and daily basis, what goes on at a real football club away from the glare of the Premier League hype.

Though obviously we would prefer Swindon to line-up in a 4-4-2 formation, we'll be leaving team selection entirely in the hands of Maurice Malpas" says Martyn Jones, Publishing Director of FourFourTwo.

"We were very impressed with the new board at Swindon and their ambitions for the club and will work with them to create an innovative partnership that engages with all football fans. These are exciting times for FourFourTwo as we develop our digital proposition and international role out of the print product."

In addition to the shirt sponsorship and promotional activity within The County Ground, the Haymarket-owned magazine will be looking at joint initiatives with the club to drive magazine sales and subscriptions.