Adidas and the Mexican Football Federation (FMF) announced that they have entered a long-term partnership until 2014. adidas and the Mexican Football Federation (FMF) announced that they have entered a long-term partnership until 2014

 The partnership is a natural alliance between the No. 1 football brand and one of the most important federations in Latin America and worldwide.

 Under the terms of the agreement, which comes into effect January 10, 2007, adidas will supply all national teams of the FMF including the U-17 team, the current FIFA World Champions in their category.

For the first time in the company history, a PUMA sponsored national team has won World Cup Final: The SQUADRA AZZURRI from Italy.

Italy, whose honors included three FIFA World Cup titles (1934, 1938 & 1982), a UEFA European Championship title (1968) and one Olympic Gold medal (1936) now earned their 4th star wearing Puma. 

The contract between PUMA and the Italian Football Federation has been signed in 2003 and was renewed in November 2005 beyond the Football World Cup in 2014.

„Italy´s victory is the glorious final of an incredibly successful World Cup for us", says Jochen Zeitz, PUMA CEO. „We assume, that the football performance turnover rose by approximately 40% compared to 2005", he comments.

The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What started out in 1920 in a small workshop as a three-man business in the Franconian town of Herzogenaurach is now the largest brand in world football.

Born on 3 November 1900 in Herzogenaurach, Adolf Dassler trained as a baker on the urgings of his father. However, the outbreak of World War I shortly after his apprenticeship meant he was unable to practice the skills he had learned. When he returned from the war in 1919, the then 19-year-old did not want to work as a baker and decided to pursue his dream of being a shoemaker.

Dassler’s mother’s old laundry was promptly converted into a modest 20-square-metre workshop. But the sports fanatic would need to be highly inventive to work in the difficult post-war years, with no machines, electricity or suitable materials available.

Initially, Dassler's business resembled that of any other shoemaker’s, but he never game up his dream and passion to develop shoes specifically for sport. After a difficult period of inflation and unemployment, Adolf’s brother Rudolf joined the business in 1924. As a trained salesman, Rudolf was primarily responsible for administrative tasks, while Adolf concentrated on development and production

England was the birthplace of the modern professional game of football, the world's most popular sport. The National Football Museum collects, preserves and interprets this unique heritage for the public benefit. The Museum has a long-term mission, a responsibility to both the present and future generations. Football is the people's game. The Museum has a key role to play in social inclusion, widening the audiences for museums and their services.

The National Football Museum holds the world's finest collections of historic football artefacts and archives, including the FIFA Museum Collection.

The National Football Museum opened to the public in February 2001. The Heritage Lottery Fund (HLF) provided £9.3 million of the total initial funding of £15 million required to create the Museum.

Charitable Status
The National Football Museum is a registered charity, governed by a board of independent trustees. The Board comprises a chair and trustees drawn from the museums and heritage sector, football bodies, the business community and key stakeholders.

Football's Coming Home
There could be no more appropriate location for the Museum than Deepdale Stadium, the home of Preston North End FC, which is the oldest football league ground in the world. Preston has been playing at the same ground since 1878, longer than any other football league club. (The Museum is run entirely independently from the fotoball club.)

Sports minister Richard Caborn has praised England and Holland for taking a stand against racism in football. Both sides played at Villa Park in Wednesday's friendly wearing unique strips.

Former England captain David Beckham broke all records for replica shirts sales on his first day as a Real Madrid player, the club told reporters

Club officials said its main souvenir shop alongside the Santiago Bernabeu stadium sold 8,000 shirts with the No 23 that Beckham will wear in little more than the seven hours on Wednesday.

Two hundred were sold in the first hour after Beckham had formally been presented with his new jersey by Real Madrid's honorary president and legendary striker Alfredo Di Stefano.

But then the numbers started to rocket once news spread around the Spanish capital that Beckham's shirt was in stock.

Real said that by the close of trading on Wednesday, the shop had exhausted its initial supply of Beckham's shirt.

To put Beckham on your back is not cheap.

Frontline Football

October 2006 

Football memorabilia has been recovered by police investigating burglaries at the homes of several Liverpool Football Club players.

The homes of Peter Crouch, new Danish defender Daniel Agger, goalkeeper Jerzy Dudek and on-loan striker Sinama Pongolle were targeted.

Four men in their early 20s were arrested when police search a house in the Tuebrook area on Tuesday night.

They are to be questioned on three separate burglary related charges.

Crouch's mansion in Alderley Edge, Cheshire, was burgled last Wednesday while he was playing in a European Champions' League match against Galatasary at Anfield.

It was the moment Norwood became the focus of the world's attention. It was the resolution of an old-fashioned whodunnit that had the public and media gripped.

It's the oft-regaled story of Pickles the dog ferreting out the stolen Jules Rimet World Cup trophy in his Norwood garden back in 1966.

But this tale also has a dark side and set in motion a Tutankhamen-like curse. "I feel like a lucky man," says David Corbett, the former owner of Pickles, "because it's not been a very lucky cup."

The trophy was audaciously pinched on March 20 1966 from under the noses of the footballing authorities, who were proudly exhibiting it in the Methodist Central Hall, Westminster, prior to England's hosting of the tournament.

Top fashion designer Sir Paul Smith talks exclusively to World Football's Mike Geddes about how soccer became cool, and which kits from the World Cup 2002 collection could make it on to the catwalk... Let's face it - footballers are cool.

Men like David Beckham lead the way both on and off the pitch - he was voted 'most fashionable male' by GQ magazine once.

But anyone who lived through the vast lapels and skimpy shorts of the 70s and 80s will tell you it wasn't always like this.

Fashion designer Sir Paul Smith has spent years kitting out the top names in the game, and he told me where it all started.

"I know George Best very well" he said, "and one of my first jobs as a young designer was designing George Best Kidswear in the 70s.

The immaculate collection.

Mick's story begins in North London, where he lived before swapping the UK for Sweden several years ago.

An avid Hammer since an early age, Mick has collected Hammers shirts for over 25 years - and now boasts undoubtedly the biggest collection you're ever likely to see.

The collection now weighs in at over 250 strong, and Mick has very kindly photographed each and every shirt in order that KUMB may keep a copy of the whole collection online for your viewing pleasure.

"The collection includes one of each replica, home, away or third shirts the club has ever sold," says Mick.

"It started with a shirt made for the West Ham shop back in the late 60's by Umbro - although the team has never worn Umbro shirts!

"At the time the Hammers wore Bukta shirts, but Bukta were reluctant to make a replica shirt as they thought the idea would never take off!