Southampton announced a three-year agreement with LD Sports as its new front-of-shirt partner, in what represents the biggest sponsorship deal in the club’s history.

LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, its logo will now take pride of place on the first-team’s kits through to the end of the 2021/22 campaign.

Brighton & Hove Albion Home '83. Again, a classic Adidas template, for me best utilised on Brighton’s 1983 kit – launched ahead of their FA cup final. Brighton were lucky to have a few classic shirts around this period. I could have gone for their beautiful 1980 shirt which the 83 kit replaced, but I couldn’t possibly have done its shiny shell justice in illustration mode. A nice detail here is that the red pinstripe runs through the centre of crest.


AZ has presented the new home shirt for the 2019-2020 season on Sunday. The red Under Armor outfit was worn for the first time in the home match against PSV.

The new home shirt is inspired by the city of Alkmaar. In addition to the traditional red and white AZ colours, the city coat of arms is also visible. The Alkmaar flag can be found in the collar.

Crystal Palace revealed their new Puma home kit for the 2019/20 season, before facing AFC Bournemouth in their final clash of this Premier League season.

The shirt retains the famous red and blue stripes synonymous with the Eagles, but features a white collar, trim and faded pin-stripe alongside the club’s sponsor ManBetX.

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Commercial for the new Ajax 19/20 Home Kit.

The star in this video is Levi Acheampong, a player of Ajax U11. We find ourselves in his dream. A dream he shares with a lot of other youngsters: playing in Ajax 1. A dream this jersey, among other things, symbolizes.

Juventus FC have revealed the new home kit created by Adidas for the coming 19/20 season. The daring new design evokes the past, whilst igniting the future of the club through the evolution of the iconic black and white stripes.

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