Liverpool FC announced Nike as its official kit supplier from the 2020-21 season. The multi-year partnership, which begins on June 1, 2020, will see Nike manufacture and supply Liverpool FC’s playing, training and travel wear.

According to The Independent, the deal will eclipse the club's current annual $59 million contract with New Balance, and will also likely better Manchester United's yearly $98 million deal with Nike, making in the most lucrative in Premier League history.

PSV have agreed a five-year deal with the German sports apparel company PUMA. The new PUMA kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes. The board of directors of PSV and PUMA have signed the agreement in the Philips Stadion during the New Year’s reception 2020.

Borussia Dortmund and Puma have reached a new agreement on a long-term partnership until 30/06/2028, which will replace the old one that ends in 2020, currently worth 10 million euros a year.

According to several media outlets, the club will now receive up to 30 million euros a year until 2028.

Manchester United are in the process of looking at a new, big-money shirt sponsorship deal, the PA news agency understands.

Chevrolet has been front and centre of the shirt since 2014 in a Premier League record agreement worth around £450million over the course of the seven-year deal.

Valencia CF has announced an agreement for bwin to become the club’s main shirt sponsor for the next three seasons.

The two entities have already collaborated in a special way in Valencia CF’s Centenary season, and have grown together since bwin first became an official sponsor in 2016/17.

Olympique de Marseille announced a shirt sponsorship deal with the international home meal delivery app, Uber Eats, for the next three years.

Uber Eats has become a primary partner of Olympique de Marseille, through a series of programs, the most significant of which will be the presence of the brand Uber Eats on the front of the First Team jerseys, replacing Orange, which remains a partner of the Club.

Coventry City announced that hummel will become the clubs official kit manufacturers for the 2019/20 season.

The partnership will see hummel produce bespoke kits each season as well as a range of training wear. As well as the opportunity for bespoke kits, hummel will also be producing replica kits for fans from baby sizes all the way up to 4XL for adults.

Watford FC announced that it has reached an agreement with Coingaming for its sport betting brand, Sportsbet.io, to become the club’s new front of shirt partner from the beginning of the 2019/20 season.

Not only is it the club’s largest ever sponsorship deal but it is the first Premier League shirt front deal signed by a company who are known for their block chain technology and cryptocurrency expertise.

Nottingham Forest Football Club are delighted to announce an agreement with Football Index as its new front-of-shirt partner, in what represents the biggest shirt sponsorship deal in the club’s history.

By becoming Forest’s shirt sponsor, Football Index will now proudly display their logo on the front of The Reds’ first-team and adult replica shirts from the beginning of the 2019-20 season.